Channel Partner Tools and Resources
Channel Partner tools and resources to help grow your GitLab business.
GitLab Channel Partner Program
The value of becoming a GitLab channel partner.
Welcome to the GitLab Channel Handbook
We invite organizations interested in becoming a GitLab Channel Partner to APPLY NOW.
This is the primary Handbook page for prospective and existing GitLab Channel partners and is organized into the following sections: Welcome to the GitLab Channel Handbook, Channel Program Guide, Channel Partners: Working with GitLab, and Channel Partners: Developing your GitLab Practice. This services as an introduction to the GitLab Channel Program and provides links to individual sections with additional detailed information.
GitLab Channel Introduction
The GitLab Partner Program supports organizations ranging from value added resellers (VARs) to systems integrators (SIs) to managed service providers (MSPs) and beyond looking to resell or refer GitLab sales opportunities, or provide services for GitLab customers. In addition, the program empowers partners to capture value from and support the entire customer lifecycle with guidance and support for everything from pre-sales engagement through full customer adoption of GitLab.
Why Become a GitLab Partner?
The right product at the right time. In any given market there are only a few times when the stars align with a product that is creating and leading a category, a product that helps customers redefine what success can look like, and with a robust opportunity for an ecosystem of partners to help customers maximize their ROI in that product.
GitLab represents one of those opportunities. We are still in the early phases of capturing an estimated $40 billion dollar addressable market[^1]. A market that’s evolving from point solutions to a platform and where GitLab offers the most comprehensive offering with proven ROI that partners can monetize by accelerating customers’ successful adoption of GitLab.
From a strategic perspective, the comprehensive GitLab DevSecOps platform can be a driving force in your application modernization, digital transformation, cloud adoption, and even your security & compliance practices.
How to Navigate the Channel Guide
If you have browsed the GitLab Handbook before or this is your first time, we want to make your experience navigating the Channel Partner Program Handbook as easy as possible.
These pages document our shared team philosophy and processes, while the individual sections contain more detailed information. If you ever need to find your way back to either page or section, you can locate navigation links at the top or bottom of each page or section, as well as helpful Outline links located on the right of each page.
How to Navigate: To find your way back to the 1st Page CLICK HERE.
Welcome to the GitLab Channel Handbook, Channel Program Guide, Channel Partners: Working with GitLab, and Channel Partners: Developing your GitLab Practice.
| GitLab Channel Partner Program Sections |
|---|
| Channel Program Guide |
| In this section you will learn how the GitLab Channel Partner Program works, the value GitLab brings to partners, Program Benefits & requirements, and an introduction to GitLab Services program. |
| Channel Partners: Working with GitLab |
| In this section, you will be given a deep dive into working with and managing the Four main aspects of the GitLab: (1) Administration, (2) Sales, (3) Marketing, (4) Technical, and (5) Distributors. |
| Channel Partners: Developing your GitLab Practice |
| In this section, you will learn how the GitLab Partner Enablement Program is designed to provide our partners with similar training as GitLab employees. Specifically developing core training, accreditation, and certification for sales, solution architects (pre-sales engineers), and post-sales engineers and consultants. |
| Channel Champions: Joining GitLab Partners Champions Program |
| In this section, you will be about GitLab Champions Program, an initiative designed to recognize and empower GitLab Channels key members who demonstrate exceptional advocacy, expertise, and enthusiasm for GitLab. Learn about the program’s purpose, benefits, and how to become a champion, as well as the significance of joining this dynamic community of passionate GitLab advocates. |
| Channel Partners: Technical Presales Enablement |
| In this section, we review assets and enablement from the perspective of Channel Partners’ Technical Presales constituencies. |
| Partner Operations (GitLab Internal) |
| For GitLab Team members only. In this section, GitLab Team members will find important information on navigating the Partner Program’s internal processes. |
| GitLab Alliance Program |
| This link will allow you to explore the exceptional technology companies we proudly partner with. |
Contact Us
All authorized GitLab resellers are invited to the GitLab #resellers Slack channel. This Slack channel allows you to reach out to our sales and marketing team in a timely manner, as well as other resellers.
Additionally, you can email the GitLab Channel Team at partnersupport@gitlab.com.
Channel Partners: Working with GitLab
How channel Partners can work with GitLab.
Developing your GitLab Practice
Developing your GitLab Practice Intro We’re only just getting going at capturing our mutual piece of the $40bn DevSecOps platform[^1] market, and one of the keys to success is a focus on customer success. One of our programmatic goals is to make it as simple as possible for you to develop a GitLab practice that meets and supports customers and prospects at all phases of their customer journey.
To that end, we’ve mapped out our Partner Capabilities Journey that aligns types of capabilities with the customer journey, and we’ve layered on three levels of maturity (Walk, Run, and Fly) for each of those capabilities.
GitLab Channel Program Guide
GitLab Channel partner program guide.
GitLab Partner Champions Program
The GitLab Partner Champions Program will empower, support, reward, and recognize members of the GitLab Partner community who champion great customer outcomes based on the GitLab DevSecOps platform.
GitLab Champions: Advocating for Shared Success GitLab Champions enlists, supports, rewards, and recognizes members of the GitLab Partner community who make outstanding contributions to GitLab and our community around the globe . Become a GitLab Champion
GitLab Partner Champions Program Key Features - Themed and Sponsored Community: Designed with a distinctive GitLab theme and is financially supported by GitLab.
Partner Support
Welcome to the Partner Support page This page is intended for Sales and Channel team members to review quick links and common questions that come to the Partner Operations team.
All team members work all regions, according to the timezone they work within. For fastest answers see How to contact us, please do not contact individual Partner Operations team members via DM or chatter.
Where to Get Help for Frequent Support Needs Channel quoting & quoting assistance, chatter @Partner Operations on the record Please note that @Partner Operations is responsible for distributor quoting currently.
Partner Technical Presales Enablement
In this section of the Partner Programs Handbook we review assets and enablement from the perspective of GitLab Partners’ Technical constituencies.
Beyond our Partners Handbook pages, you will find sales guides, use cases, training materials, and program guides reviewed below and hosted and updated in our GitLab Partner Portal. The materials should be a great place to start effectively selling, serving and hitting your number with GitLab.
Rember that some of the links below require you to login to GitLab’s Partner Portal first.
Partner Training, Accreditations, and Enablement
Learning program including functional, soft skills, and technical training for channel and alliances partners to support and scale GitLab's and our partners' growth and success
Last modified February 19, 2024: Adding home page for the partners Champions program (
cf3bc24f)
