VP of Product Management: Complete pricing analysis and, if required, roll out related updates to GitLab's pricing and packaging.gitlab-com&264
VP of Product Management KR: Complete pricing analysis project and, if required, implement at least the first phase of any recommended changes. gitlab-com/Product#728
VP of Customer Success (CS): Develop our customer journey to improve customer experience and establish repeatable processes, providing leading indicators of customer health, improving predictability, and supporting IACV growth.
CS KR: Greater than 80% of new deals have a Command Plan or documented reasons for purchase by CLOSED WON stage
CS KR: All AE's and SA's are trained in the format and best practices
CS KR: Incorporate improved new customer transition process in handbook
VP of Customer Success (CS): Improve repeatability and delivery quality of professional services, delivering improved services-enabled onboarding and Professional Services revenue predictability. Expand service offerings to accelerate GitLab adoption.
VP, Finance KR: 100% of hires using the hiring process single source of truth
VP, Finance KR: 100% SLA on marketing vendor spend to budget provided to marketing on BD3 each month starting April
VP, Finance KR: 100% of "Key Meetings" of variance analysis slide in them by end of Q1
Manager, FP&A KR: Create IACV to ARR to GAAP revenue forecast process that is accurate within 5%
Director, Sales Finance KR: Improve IACV forecast accuracy to < 5% by develop Account based TAM (LAM) based forecasting process for bookings
Director, Sales Finance KR: Drive one decision regarding the sales business plan by develop Rep economic/payback and customer economic models (CAC to LTV)
VP, IT KR: 100% of qualifying vendor expenses have a purchase order
CFO: Build a scalable data infrastructure that ensures completeness of data, quality and ability for anyone in the organization to access data and perform analysis.
VP, IT KR: Enable Data pipeline monitoring using Prometheus for proactive notification to all stakeholders. gitlab-data epic #60
VP, IT KR: Implement a high fidelity data architecture in the warehouse for ARR and customer metrics.
VP, IT KR: Deliver a Sisense chart for all FY21-Q1 KPI’s that will be linked in the handbook.
CFO: Create an IT organization that prepares the company for growth over next 18 months.
VP, IT KR: Complete Okta integrations for Slack, G Suite, Zoom, and GitLab.
VP, IT KR: Complete endpoint tracking and management of new US Macbooks and define a target for existing hardware.
VP, IT KR: Adopt a formalized change management process that satisfies all GitLab security controls for prioritized Enterprise tools.
VP, IT KR: Onboarding IT satisfaction score > 4.5
CFO: Create scalable business systems with business processes that have cross functional ownership.
VP, IT KR: Develop an intake process for larger projects that ties into procurement processes that involve Business Systems Analysts into reviewing how the proposal fits into our tech stack and project roadmap.
VP, IT KR: Identify 20 shared system accounts and convert them to individual users in groups that improve our audit and security posture.
VP, IT KR: Document Business Continuity Plan for production level systems within Finance.
CFO: Improve purchasing function to streamline process while saving money.
VP, IT KR: Deliver quantified savings of > $250,000 in Q1. Measured by initial bid to final deal.
VP, IT KR: Roll-out NetSuite PO Module and No PO, No Pay Policy.
VP, IT KR: Procurement team involved in 100% of all system purchases > $25k.
CLO: Grow the Legal team to meet the growing demands of a rapidly expanding business.
CLO KR: Hire, or have strong candidates in review, for > 75% of open positions.
CLO KR: Successful Legal specific onboarding of new hires.
CLO KR: Establish milestone(s) and objectives for additional roles to be hired in FY21.
Director, Contracts & Legal Operations: Evolve to scale with the Sales Team, by assisting in the closure of an increasing volume of non-standard commercial contracts, to meet or exceed IACV and other revenue based targets.
Director, Contracts & Legal Operations KR: Update current agreements to ensure, (i) templates are available for growing business lines (i.e., MSP), and (ii) terms are as reasonable and easy for customers / partners to accept
Director, Contracts & Legal Operations KR: Create training and enablement for WW sales team on, (i) best practices for negotiations of terms, (ii) how to close deals as efficiently as possible, and (iii) processes for engaging with legal
2. CEO: Popular next generation product
CEO KR: SMAU is being measured and reported in 100% of Sales and Product Key Meetings.
Director of Product, Growth: Ensure accurate data collection and reporting of AMAU and SMAU metrics.gitlab-com&265
Director of Product, Growth KR: Deliver AMAU and SMAU tracking with less than 2% uncertainty. gitlab-com/Product#729
CEO KR: SPU increases by 0.25 stages from EOQ4 to EOQ1.
Director of Engineering, Defend KR: >=1 defend engineer volunteers becomes a trainee maintainer and starts the process to become one by the end of the quarter
Director of Engineering, Defend KR: Maintain current developers to maintainers ratio - Nominate and add maintainers as we are increasing (BackEnd increase from X to Y, Frontend increase by X to Y)
Director of Engineering, Defend KR: Fully document and where possible fully automate both creation and validation of defend back-end development (autodevops with local GDK) environment by the end of the quarter
Director of Quality KR: Create 3 performance indicators for defects in product facing work (creation rate, closure rate, remaining) and 2 performance indicators for velocity (release post and cycle time).
Director of Quality KR: Reduce average merge request pipeline from 72.3 minutes to 45 minutes (ultimate goal of 30 minutes).
Director of Quality KR: Create performance indicator to measure test planning across all product stages, capture Quad Planning effort in 12 stages.
Interim VP of Infrastructure KR: Dogfood GitLab.com uptime as part of the product (i.e., ops.gitlab.net/uptime/)
Interim VP of Infrastructure KR: Monitor our monitoring: SLOs and SLAs.
CMO: Expand GitLab brand awareness.
CMO KR: Identify 1 new brand activation platform opportunity to broaden GitLab brand reach
Director of Brand and Digital Design: Next-generation GitLab brand strategy, identity and guidelines.
Director of Brand and Digital Design KR: Complete brand guidelines audit to identify opportunities for improvement
Director of Brand and Digital Design KR: Facilitate collaborative brand summit to improve brand strategy
Director of Brand and Digital Design KR: Publish next-generation brand strategy and identity guidelines in the handbook
Director of Community Relations: Improve scalability and capacity of the Evangelist Programs.
Director of Community Relations KR: Launch streamlined swag ordering and delivery via Printfection for meetup organizers and GitLab Heroes
Director of Community Relations KR: Create new applications and workflows for GitLab Meetups and GitLab Heroes that allow us to capture all necessary information in the application, automate email responses, and reduce response times.
Director of Community Relations KR: Create email mailing lists for both Meetups program participants and GitLab Heroes to allow for more efficient communication and better tracking.
Director of Community Relations: Leverage real-time/synchronous engagement with the wider community to recruit new contributors.
Director of Community Relations KR: Support/organize 5 “Hackathon-in-a box” type events at meetups or at industry events (e.g. SCaLE18x)
Director of Community Relations KR: Set-up regular office hours with product/engineering teams (e.g. Runner, Package, etc.) to engage with the wider community to review backlogs, highlight areas for community contribution, etc.
Director of Community Relations: Improve scalability and efficiency of the Code Contributors program.
Director of Community Relations KR: Streamlined swag process for first-time contributors and Hackathon-in-a-box
Director of Community Relations KR: Deliver Gitter-Slack integration in conjunction with the Quality team
Director of Community Relations KR: 3 other opportunities for automation identified and planned. This could include auto-labeling milestones post deployment of the merged MR, automatic label for 1st-time contributors or others.
Director of Community Relations: Ramp up engagement with existing education program members.
Director of Community Relations KR: Execute Education Program Survey, with published results in a public blog post
Director of Community Relations KR: Publish 3 use cases from existing member institutions, including their logos on the website
Director of Community Relations: Increase Education Program Awareness.
Director of Community Relations KR: Event plan for 2021; execute on at least 1 event in Q1.
Director of Community Relations KR: Redesigned Education Program landing page, with new terms, program definition, and institution member logos.
Director of Community Relations KR: Publish 5 blog posts on Education Program
Director of Community Relations: Scale Community Advocates team.
Director of Community Relations KR: Plan for 24/7 coverage on GitLab mentions.
Director of Community Relations KR: Plan for Advocate expertise rotation, with each team member having acquired 2 new expertises.
Director of Community Relations KR: A set of Live Learning sessions scheduled to raise awareness on involving experts to address wider community mentions and train GitLab members to interact with our community as domain knowledge experts.
Senior Director of Corporate Marketing: Grow competitive share-of-voice.
Senior Director of Corporate Marketing KR: 55% SOV vs. main competitor.
Senior Director of Corporate Marketing KR: At least two key messages included in 75% of feature articles
Sr. Director of Product Marketing: Pilot Learn@gitlab web experience for finding & featuring how-to technical content.
Sr. Director of Product Marketing KR: Publish MVC landing page or PF experience.
Sr. Director of Product Marketing KR: Tag existing content into new page.
Sr. Director of Product Marketing KR: Build plan for FY21
Sr. Director of Product Marketing: Improve customer reference program.
Sr. Director of Product Marketing KR: Publish 8 Customer Case Studies (Written or Video)
Sr. Director of Product Marketing KR: Implement New CoM-aligned Customer Case Study Format/Template
Sr. Director of Product Marketing KR: Formalize v1 of Peer Review Site Content Management System
3. CEO: Great team
CEO KR: Teams are working handbook-first and no content is being produced in other tools, e.g. Docs, Classroom, etc.
CEO KR: There 7 certifications online for all community members to pursue.
CEO KR: There are 200 certifications completed by middle managers at GitLab.
Director of People Operations KR: Roll out first iteration of Manager Toolkit](https://gitlab.com/gitlab-com/people-group/people-group-senior-leader-priorities/issues/2)
Director of People Operations KR: Roll out four training modules, two for D&I (one being Unconscious Bias), two for L&D (Giving Feedback / Receiving Feedback) and one for middle managers (Keeping the hiring bar high)
Director of People Operations KR: Four certification modules rolled out by end of quarter
Interim VP of Infrastructure KR: Implement next iteration of Reliability stable counterparts
Interim VP of Infrastructure KR: Onboard VP, Director of SRE, and Sr/Mgr of Core & DBRE
Director of Tax: Maintain corporate tax compliance while looking for methods to improve tax efficiency.
Director of Tax KR: Present & implement optimized tax structure for supply chain that results in a lower tax cash out of 25% vs prior year.
Director of Tax KR: Meet scalable employment solution for 100% of team members.
Director of Tax KR: Employment solution in place in India.
VP of Customer Success: Develop new approaches to remote working to improve collaboration, employee satisfaction and/or health and wellness of the team.
VP of Customer Success KR: Document 3 new approaches and/or methods in the remote working or relevant section of the handbook.
VP of Customer Success KR: Communicate and share the approaches within sales and customer success forums and in #remote Slack channel.
CMO: Build GitLab’s All-Remote and Diversity & Inclusion brand stories
CMO KR: Baseline marketing team diversity and leadership diversity
CMO KR: Improve both overall team and leadership diversity by end of quarter
Senior Director of Corporate Marketing: Drive awareness about All Remote Message.
Senior Director of Corporate Marketing KR: Establish 2020 GitLab Remote Work Survey
Senior Director of Corporate Marketing KR: Secure 7 articles about remote work survey
Senior Director of Corporate Marketing KR: Reach 200,000 people via all channels. Implement content into three panels or keynotes
Director of Community Relations: Improve diversity of Heroes program as defined on GitLab’s Diversity and Inclusion page.
Director of Community Relations KR: Create 3 new initiatives, campaigns, or content (such as blog posts or videos) aimed at improving the diversity of the Heroes program.
Director of Community Relations KR: Accept 5 new GitLab Heroes who are gender minorities and 5 new GitLab Heroes from other underrepresented groups
Senior Director of Corporate Marketing Corporate Marketing: Hold successful Contribute.
Senior Director of Corporate Marketing KR: Hold successful Contribute with 4 out of 5 stars from the attendee survey
Senior Director of Corporate Marketing KR: Secure positive coverage around carbon emissions announcement, securing 5 articles
Senior Director of Corporate Marketing KR: Announce Contribute 2021
CLO: Create plan for materials to be delivered for enablement and training to ensure GitLab Employees understand legal and compliance requirements related to their role (i.e., FCPA, Reg FD, GDPR, CCPA, etc.). Update and create policies where needed with an eye toward PCR.
CLO KR: Analyze current programs and processes to identify potential gap(s) and develop a plan to address deficiencies
CLO KR: Review current policies and identify gaps or where revisions are needed. Set timeline to accomplish revisions and rollout in line with PCR schedule with a target of 95% completion by end of FY’21, as defined by number of Team Members identified as having completed trainings vs. total number of Team Members identified as requiring training
CLO KR: Develop clear guidelines for the global GitLab workforce as needed to participate in trainings and system for tracking training completion