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About GitLab Objectives and Key Results (OKRs) FY21-Q2 OKRs
fiscal quarter will run from May 1, 2020 to July 31, 2020. On this page
1. CEO: IACV
CEO KR: Increase IACV per sales and marketing dollar spend. IACV efficiency > 0.8 for FY22 overall.
CRO: Overcome Covid-19 economic impact to hit Q2 iACV, new logo, and pipe gen targets
KRs in Epic 453 CRO: Increase sales efficiency
KRs in Epic 454 CMO: Strengthen inbound marketing core
KRs in Epic 896 CMO: Make virtual events excellent
KRs in Epic 401 EVP, Product: Drive incremental IACV through growth, pricing, and fulfillment improvements
KRs in Epic 484
CEO KR: More efficient marketing through 'website first' content, reusablility and process improvements.
CMO: Gitlab.tv MVC launched
KRs in Epic 920 CMO: Marketing Efficiency Improvements aka "The Boring Project"
KRs in Epic 402 CMO: Marketing Project Management Simplification
KRs in Epic 403
CEO KR: Drive IACV with growth initiatives. $xm generated.
CLO: Develop and roll-out partner suite of Agreements and enablement materials related to the expanding partner program(s)
KRs in Epic 460 EVP, Engineering: Assist IACV and reduce Opex
KRs in Epic 463 CoS: Entry assessment and action plan for high potential market
KRs in Epic 518 2. CEO: Popular next generation product
CEO KR: Using an extra stage triples conversion. Increase SpU by 0.5 stages.
EVP, Product: EVPP KR1: Increase
Stages per Active Namespace KRs in Epic 485 EVP, Product: Improve the GitLab.com user experience
KRs in Epic 506
CEO KR: GitLab.com finishes the quarter on plan and forecasting being on plan for all of FY21. EVP, Engineering: Use more of the product and improve site performance
KRs in Epic 464 3. CEO: Great team
CEO KR: On average team-members have passed 3 Competency knowledge assessments.
CMO: Training SDRs to be DevOps & Product Specialists
KRs in Epic 404 Sr. Director, People:
Improve internal career mobility experience Sr. Director, People:
Team members understand the value of their total rewards package. Sr. Director, People:
Support an environment where all team members feel they belong, are valued, and can contribute; understand the key drivers for team member engagement and continuously improve.
CEO KR: More diverse company. 90% of outbound sourcing directed toward candidates from underrepresented groups.
CRO: Hire top talent on time to plan.
KRs in Epic 452 CLO: Hire & onboard required Legal team members to address GitLab’s foundational needs.
KRs in Epic 459 VP Of Talent Acquisition:
Implement the Candidates Outbound vs. Candidates Inbound hiring approach with a focus on under represented groups and location factor at the top of funnel. VP Of Talent Acquisition:
Deliver on the Q2 critical hiring plan, in partnership with leaders, while ensuring a unique and exceptional candidate experience for candidate pools that are diverse and representative of our communities.
CEO KR: Metric driven. All KPIs in operational in Sisense, GitLab, or the handbook. Key meeting presentations have auto-updating graphs through the automated KPI Slides or by leveraging Sisense in Google Slides.
CLO: Assess, update and create materials (policies, etc.) to further GitLab’s progress toward public company readiness
KRs in Epic 461 CFO: Build the enterprise grade systems and processes to drive accounting close process to achieve a 10 day close by end of FY21
KRs in Epic 491 CFO: Build public company ready financial reporting capability
KRs in Epic 492 CFO: Improve financial performance by completing prelim operating plan for FY22, validated by eGroup, that places us among the top quartile of identified comparable public companies
KRs in Epic 493 CFO: Metric driven. All KPIs in operational in Sisense, GitLab, or the handbook.
KRs in Epic 635 EVP, Engineering: Improve efficiency through product documentation
KRs in Epic 465
CEO KR: Have transparency be core to our workflow. Increase the Percent of Messages that are not DMs in Slack from 19% to 25% by end of FY22-Q2.
CoS: Internal Communications helps drive behavior changes and educates team members on Slack usage etiquette
KRs in Epic 647 How to Achieve Presentations