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FY21-Q3 OKRs

This fiscal quarter will run from August 1, 2020 to October 31, 2020.

On this page

OKR Schedule

The by-the-book schedule for the OKR timeline would be

OKR schedule Week of Task
-5 2020-06-30 CEO shares top goals with E-group for feedback
-4 2020-07-06 CEO pushes top goals to this page
-3 2020-07-13 E-group pushes updates to this page
-2 2020-07-20 E-group 50 minute draft review meeting
-2 2020-07-22 E-group discusses with teams
-1 2020-07-27 CEO reports give a How to Achieve presentation. Pre-Meeting and How to Achieve Presentation recordings are added to this page by EBAs
0 2020-08-03 CoS updates OKR page for current quarter to be active
+2 2020-08-17 Review previous and next quarter during the next Board meeting

OKRs

1. CEO: IACV

Epic 720

  1. CEO KR: Achieve a CAC Revenue Ratio < $X
    1. CFO: Drive strategic alignment through financial insights. Epic 799
    2. CRO: Deliver three pilot programs to increase iACV / decrease Sales and Marketing expense. Epic 797
    3. CMO: Segment our database. Epic 1331
  2. CEO KR: Achieve new logo targets for each of the three segmetns (link to goals)
    1. CRO: Achieve new logo targets for each of the three segments. Epic 808
    2. CFO: Drive strategic alignment through financial insights. Epic 799
    3. CMO: Refresh about.gitlab.com. Epic 1330
  3. CEO KR: Double down on what works in marketing.
    1. CMO: ROI analysis of FY20 marketing spend. Epic 1332
  4. EVP of Engineering: Run GitLab.com more efficiently
  5. Senior Director, People Success 5,000 all remote certifications taken from leads at enterprise companies

Epic 722

  1. CEO KR: Continue winning against Microsoft Azure GitHub. Improve our competitive win rate from X to Y.
    1. CRO: Enable top competitor GTM competitive initiatives. Epic 809
    2. EVP, Product: Web and Git response time performance for GitLab.com as fast as GitHub.com KR's in Epic 732
    3. CMO: Launch main competitor strategy across GitLab. Epic 1333
  2. CEO KR: Drive total monthly active users, TMAU and Paid TMAU, from X to Y.
    1. EVP, Product: Increase TMAU by 17% and Paid TMAU from X to Y to help drive paid conversion KR's in Epic 731
    2. VP, Product: Shift R&D organization to become Pajamas First to improve efficiency and user experience KR's in Epic 734
  3. CEO KR: Complete three key packaging projects.
    1. EVP, Product: Complete mission critical packaging projects to help improve product margins KR's in Epic 733
  4. EVP of Engineering: Increase dogfooding, performance, and productivity
  5. Senior Director, People Succes 100% of GitLab team members are certified in how to use GitLab

3. CEO: Great team

Epic 721

  1. CEO KR: Exceed 50% top of funnel from outreach and 90% of outreach to candidates from underrepresented groups.
    1. CFO: Institute public company financial reporting standards. Epic 800
    2. Senior Director, People Success Support an environment where all team members feel they belong, are valued, and can contribute; understand the key drivers for team member engagement and continuously improve.
    3. VP of Recruiting Implement Phase II of Outbound Recruiting model
    4. People Group Leadership Increase diversity and sense of belonging across the company
  2. CEO KR: Certify 25 non-engineering team members in self-serve data via handbook first materials
    1. CFO: Deliver handbook first training and Self-Serve Data capabilities for product geolocation analysis and paying customer firmographic analysis. Epic 801
  3. CEO KR: Certify 25% of people leaders through manager enablement certification. Epic
  4. EVP of Engineering: Expand the capabilities of our team

Pre-Meeting Recordings

How to Achieve Presentations

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