November 18, 2023

•   Planned: Not yet implemented in GitLab, but on our roadmap.
•   Minimal: A minimal foundation so people can see where we're going and to validate customer need.
•   Viable: Used by users/customers to solve real problems.
•   Complete: Contains a competitive feature set sufficient to displace other single-purpose DevOps tools.
•   Lovable: Provides an elevated user experience that customers love as measured by PNPS.

Stage lifecycle:

• Not yet available (typically year 0)
• Not used at GitLab Inc. (typically year 1)
• Majority of users work at GitLab Inc. (typically year 2)
• Majority of users don’t work at GitLab Inc. (typically year 3)
• Usable for most GitLab users (typically year 4)
• Users of other tools start to switch (typically year 5)
• Entry point for new customers (typically year 6)
• Best product in the market (typically year 7)