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November 18, 2023

By November 18, 2023 GitLab wants to deliver a Popular next generation product where 50% of our categories are at lovable maturity.

Category and Application Type maturity:
  • Planned Planned Maturity   Planned: Not yet implemented in GitLab, but on our roadmap.
  • Minimal Minimal Maturity   Minimal: Available in the product, but may not be ready for production use, yet.
  • Viable Viable Maturity   Viable: Significant use at GitLab the company. CM Scorecard at least 3.14 for the job to be done (JTBD) when tested with internal users. No assessment of related jobs to be done.
  • Complete Complete Maturity   Complete: GitLab the company dogfoods it exclusively. At least 100 customers use it. CM Scorecard score at least 3.63 for the identified JTBDs when tested with external users.
  • Lovable Lovable Maturity   Lovable: CM score of at least 3.95 for the JTBD (and related JTBDs, if applicable) when tested with external users.

Stage lifecycle:

  • Not yet available (typically year 0)
  • Not used at GitLab Inc. (typically year 1)
  • Majority of users work at GitLab Inc. (typically year 2)
  • Majority of users don’t work at GitLab Inc. (typically year 3)
  • Usable for most GitLab users (typically year 4)
  • Users of other tools start to switch (typically year 5)
  • Entry point for new customers (typically year 6)
  • Best product in the market (typically year 7)

Expected category maturity by Nov 18, 2023

GitLab features are grouped into a hierarchy, representing increasingly higher level capabilities. Features make up a broader Category, which then belong to a DevOps Stage. Stages are assigned a yearly lifecycle, and categories a maturity.

Git is a trademark of Software Freedom Conservancy and our use of 'GitLab' is under license