Category Leadership Working Group

1. You are here:
2. Meet the GitLab team
3. Organizational Structure
4. Working Groups
5. Category Leadership Working Group

On this page

• Attributes
• Business Goal
• Exit Criteria
• Roles and Responsibilities

Attributes

Property	Value
Date Created	2021-07-20
Estimated Date Ended	2021-10-31
Slack	#wg-category-leadership (only accessible from within the company)
Google Doc	Category Leadership Working Group - Agenda

Business Goal

Solidify GitLab's 'The DevOps Platform’ messaging, including messaging for:

1. One sentence
2. One pager
3. Golden pitch
4. Website
5. 'Airport banner' / Brand agency
6. Category leadership
7. Commit keynote
8. Key external audience messaging

Exit Criteria

Achieve the business goals. Being a category leader is a multi-year effort and the focus of marketing, outside the working group.

Roles and Responsibilities

Working Group Role	Person
Facilitator	Christine Lee
Functional Lead(s)	Craig Mestel
Member	Harsh Jawharkar, Melissa Smolensky, Stella Treas, Mike Pyle, Monica Galleto
Executive Stakeholder	Sid Sijbrandij