Leading Organizations Working Group

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5. Leading Organizations Working Group

On this page

• Attributes
  • Business Goal
  • Proposed Exit Criteria
  • Plan
• Roles and Responsibilities

Attributes

Property	Value
Date Created	2022-11-09
End Date	2024-01-31
Slack	#wg_leading-organizations (only accessible from within the company)
Google Doc	Agenda (only accessible from within the company)
Issue Board	Epic

Business Goal

Increase the number of unique monthly contributors by recognizing and incentivizing organizations who are among our most active contributors. This will create internal experts at GitLab organizations and ensure customers see it as their own product. This initiative supports our mission and our dual flywheel strategy where increasing wider community contributions leads to more users, thus higher revenue.

Proposed Exit Criteria

Build scalable model to activate 100 Leading Organizations by the end of FY24-Q4.

Plan

1. Develop robust pipeline
   1. Execute nurture campaigns and digital marketing playbooks to generate interest
   2. Integrate into strategic account segmentation and sales enablement
   3. Create customer success referral machinery
2. Faster time to value
   1. Increase conversion rate of workshops
   2. Reduce time to activation
3. Recognize and amplify success
   1. Publish case studies, blog posts and fireside chats with members about co-creation
   2. Amplify Leading Organizations’ contributions at industry conferences
4. Increase capacity and improve attribution
   1. Increase reviewer/maintainer capacity in product areas with high number of contributions
   2. Improve contribution tracking, customer segmentation and attribution

Roles and Responsibilities

Working Group Role	Team Member	Functional Title
DRI	Emilio Salvador	VP, Developer Relations and Community
Executive Stakeholder	Ashley Kramer	Chief Marketing & Strategy Officer
Functional Lead: Contributor Success	Nick Veenhof	Director, Contributor Success
Functional Lead: Developer Evangelism	John Coghlan	Sr. Manager, Developer Evangelism
Functional Lead: Marketing Campaigns	Jackie Gragnola	Sr. Manager, Marketing Campaigns and ABM
Functional Lead: Product Marketing	Nicole Smith	Director, Product Marketing — Customer Advocacy
Functional Lead: Customer Success	Jamie Reid	Manager, Strategic CSMs
Member	Sid Sijbrandij	Chief Executive Officer