GTM Product Analytics

Attributes

Property	Value
Date Created	March 10, 2020
Target End Date	FY22-Q1
Slack	#wg-gtm-product-analytics (only accessible from within the company)
Google Doc	Working Group Agenda (only accessible from within the company)
Docs	TBD
Related Overview	GTM Product Analytics: Status, Gaps and the Road Forward
Associated OKRs	FY21-Q2 - Architect Telemetry, FY21-Q3 - Deploy Product Analytics, FY21-Q4 - Deploy Product Analytics in GTM Motion

Problem To Solve

Integrate GitLab product usage data and related data into CRO organization business processes to accelerate customer adoption and improve customer retention.

Business Goal

Embed product usage and related data across GTM business processes and systems (Salesforce, Gainsight, Marketo, SiSense, etc.).

Exit Criteria

KR: Deploy license usage in Salesforce and Gainsight for self-managed customers with usage ping data received and 99% of SaaS KR: Automate basic metrics for Create, Verify, and Secure within Salesforce and Gainsight to track and drive adoption and expansion KR: Ensure delivery of basic Salesforce and Gainsight enablement to GTM teams

For a more extensive resource, see GTM Product Analytics: Status, Gaps and the Road Forward.

Step 1: Understand what is needed and Architect Product Analytics `= 100%`

✅ Collect Sales Specific feedback on Usage Ping)
✅ Design and send Master Subscription schema table to Salesforce
✅ Develop basic architectural plans for mapping data to Salesforce

Step 2: Deploy Telemetry `=> 30%`

✅ Deploy License Usage to Salesforce
✅ Identify the top metrics for Create, Verify, Secure to drive account adoption and expansion
✏️ Create Event Dictionary for Usage Ping
✏️ Link usage data with subscription and account data
Determine Wave 3 Product Analytics metrics
Identify top data quality blockers
✏️ Deploy license usage in Salesforce and Gainsight for self-managed customers with usage ping data received and 99% of SaaS

Step 3: Deploy Product Analytics across entire GTM Motion `=> 0%`

Deploy from Sisense to Salesforce and Gainsight
Automate basic metrics for Create, Verify, and Secure within Salesforce and Gainsight to track and drive adoption and expansion
Enable GTM teams with best practices

Roles and Responsibilities

Working Group Role	Person	Title
Executive Stakeholder	David Sakamoto	VP Customer Success
Facilitator	Jeff Beaumont	Senior Manager Customer Success Operations
Functional Lead, Data	TBD.	TBD
Functional Lead, Product Analytics	Keanon O'Keefe	Senior PM, Product Analytics
Functional Lead, Product Analytics	Jerome Ng	Engineering Manager, Product Analytics
Functional Lead, Fulfillment	Amanda Rueda	PM, Fulfillment
Functional Lead, Sales Systems	Jack Brennan	Director Sales Systems
Functional Lead, Data	Rob Parker	Senior Director, Data and Analytics
Member	Jim Petr	Business Systems Engineer
Member	Chris Baus	Frontend Engineering Manager, Fulfillment
Member	Matt Benzaquen	Senior Manager, Sales Strategy
Member	Jake Bielecki	Senior Director, Sales Strategy & Analytics

Meetings

Meeting notes are logged in the Weekly Meeting Notes.