The following page may contain information related to upcoming products, features and functionality. It is important to note that the information presented is for informational purposes only, so please do not rely on the information for purchasing or planning purposes. Just like with all projects, the items mentioned on the page are subject to change or delay, and the development, release, and timing of any products, features or functionality remain at the sole discretion of GitLab Inc.
Last reviewed: 2022-09
Purchase, a Fulfillment subgroup, is responsible for our primary e-commerce experience, with the goal of increasing the number of first-orders we receive through our self-service purchase flow and in turn, reducing the need for a GitLab team member to manually intervene.
How the purchase mission aligns to GitLab's broader strategy:
still need to validate the following via research:
User persona: buyer
still need to validate the following via research:
From our fulfillment direction page:
In FY23, we began an effort to evaluate, procure, and integrate a vendor solution for subscription commerce and management. This will enable GitLab to provide internal teams and our customers with the benefits of typical e-commerce functionality, without building and and maintaining standard e-commerce and subscription management functionality that a vendor solution can provide. We will focus our team's e-commerce efforts on differentiated functionality that enhances what the vendor solution can provide. We will also enable other teams, such as Growth, to contribute more to our webstore experience. As part of our efforts we also aim to provide more options at checkout and improve cohesion in our GTM self-service funnel. As one example: we want to enable promotions with discounts from a marketing campaign, making that experience seamless. This will help improve conversion and lead to a better overall experience transacting with GitLab.