The following page may contain information related to upcoming products, features and functionality. It is important to note that the information presented is for informational purposes only, so please do not rely on the information for purchasing or planning purposes. Just like with all projects, the items mentioned on the page are subject to change or delay, and the development, release, and timing of any products, features or functionality remain at the sole discretion of GitLab Inc.
The market is divided between big tech entrants building on top of complete Marketing Automation platforms marketed towards enterprise marketing orgs and stand-alone tools user engagement tools that are marketed towards Product (and occasionally Development) teams.
We are starting to see competitors from both the APM space and the user engagement space begin to expand into the other. This is a signal that they see the value in both observability and product analytics, which is validation for our direction to pursue both in GitLab.
Due to the heavy emphasis on SaaS and the high data volumes - most pricing in this market is consumption-based. This may be done by compute resources needed, network traffic used, or events received.