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Category Direction - SMAU Events

Stage Monthly Active Users (SMAU) is a Product KPI designed to capture the number of active users per stage. The definition of what constitutes an Active User is different for each stage. A broader definition of an Active User could be "any user who performs, during a given time period, a meaningful event directly leading to long-term engagement and retention".

At the moment, we haven't conducted any data analysis to help Stage PMs define what their stage's ideal Active User definition should be. PMs have used their empirical knowledge about their stage to define what actions would make a user become "active".

Implementation

Stage Summary Table

Stages V1 (page view) Status Periscope Link Original Definition Issue
Manage Completed https://app.periscopedata.com/app/gitlab/516500/Manage-GitLab.com-SMAU https://gitlab.com/gitlab-org/telemetry/issues/47
Plan Completed https://app.periscopedata.com/app/gitlab/514288/Plan-GitLab.com-SMAU https://gitlab.com/gitlab-org/telemetry/issues/48
Create Completed https://app.periscopedata.com/app/gitlab/514285/Create-GitLab.com-SMAU https://gitlab.com/gitlab-org/telemetry/issues/49
Verify Completed https://app.periscopedata.com/app/gitlab/522860/Verify-GitLab.com-SMAU https://gitlab.com/gitlab-org/telemetry/issues/50
Package Completed https://app.periscopedata.com/app/gitlab/527857/Package-GitLab.com-SMAU https://gitlab.com/gitlab-org/telemetry/issues/51
Secure Not Defined   https://gitlab.com/gitlab-org/telemetry/issues/55
Configure Completed https://app.periscopedata.com/app/gitlab/539282/Configure-GitLab.com-SMAU https://gitlab.com/gitlab-org/telemetry/issues/53
Release Completed https://app.periscopedata.com/app/gitlab/540095/Release-GitLab.com-SMAU https://gitlab.com/gitlab-org/telemetry/issues/52
Monitor Completed https://app.periscopedata.com/app/gitlab/522840/Monitor-GitLab.com-SMAU https://gitlab.com/gitlab-org/telemetry/issues/54
Defend Not Defined   https://gitlab.com/gitlab-org/telemetry/issues/56

Events Summary Table

This table summarises for each stage, which events are currently taken into consideration for our SMAU calculations.

Column Definitions:

Stage Event Name Event Description Event Type Frontend Action Type
Configure cluster_health_metrics_viewed Clusters helath viewed Frontend Pageview
Configure function_metrics_viewed Function metrics viewed Frontend Pageview
Configure serverless_page_viewed Serverless page viewed Frontend Pageview
Create mr_viewed Specific MR page viewed Frontend Pageview
Create project_file_viewed_in_ide Projet file viewed in IDE Frontend Pageview
Create repo_file_viewed Repo file viewed Frontend Pageview
Create search_performed Search Performed Frontend Pageview
Create snippet_created New snippet created Frontend Pageview
Create snippet_edited Snippet edited Frontend Pageview
Create snippet_viewed Snippet page viewed Frontend Pageview
Create wiki_page_viewed Wiki page viewed Frontend Pageview
Create mr_created Merge request is created Backend  
Create mr_comment_added Merge request comment is addded Backend  
Create snippet_comment_added Snippet comment is added Backend  
Manage audit_events_viewed Audit Events log viewed Frontend Pageview
Manage code_analytics_viewed Code Analytics is viewed Frontend Pageview
Manage convdev_index_viewed ConvDev Index is viewed Frontend Pageview
Manage cycle_analytics_viewed Cycle analytics for a project is viewed Frontend Pageview
Manage group_analytics_viewed Group Analytics is viewed Frontend Pageview
Manage group_created /groups/new page is viewed Frontend Pageview
Manage project_created A new project is created Backend  
Manage user_created A new user account is created. Backend  
Manage user_authenticated A user successfully logs in Frontend Pageview
Monitor environments_viewed Environment Page is viewed Frontend Pageview
Monitor error_tracking_viewed Error tracking Page is viewed Frontend Pageview
Monitor logging_viewed Logs page is viewed Frontend Pageview
Monitor metrics_viewed Metrics Page is viewed Frontend Pageview
Monitor operations_settings_viewed Operation Settings Page is viewed Frontend Pageview
Monitor prometheus_edited Prometheus Service is edited Frontend Pageview
Monitor tracing_viewed Tracing Page is viewed Frontend Pageview
Package container_registry_viewed Container Registry page is viewed Frontend Pageview
Package dependency_proxy_page_viewed Dependency Proxy page is viewed Frontend Pageview
Package packages_page_viewed Package is viewed Frontend Pageview
Plan board_viewed Board Page Viewed Frontend Pageview
Plan epic_list_viewed Epic List Page viewed Frontend Pageview
Plan epic_viewed Epic Page viewed Frontend Pageview
Plan issue_list_viewed Issue List page viewed Frontend Pageview
Plan issue_viewed Issue Viewed Frontend Pageview
Plan labels_viewed Label Page Viewed Frontend Pageview
Plan milestones_list_viewed Milestone list viewed Frontend Pageview
Plan milestones_viewed Mileston viewed Frontend Pageview
Plan notification_settings_viewed Notification Settings Viewed Frontend Pageview
Plan personal_issues_viewed Personal Issues Viewed Frontend Pageview
Plan roadmap_viewed Roadmap Viewed Frontend Pageview
Plan todo_viewed To do page viewed Frontend Pageview
Release environment_page_viewed Environments page viewed Frontend Pageview
Release feature_flags_viewed Feature flags page viewed Frontend Pageview
Release release_page_viewed Release page viewed Frontend Pageview
Verify gitlab_ci_yaml_edited gitlab ci YAML file viewed Frontend Pageview
Verify gitlab_ci_yaml_viewed gitlab ci YAML file edited Frontend Pageview
Verify job_list_viewed job list Page viewed Frontend Pageview
Verify job_viewed specific job page viewed Frontend Pageview
Verify pipeline_charts_viewed Pipeline Charts viewed Frontend Pageview
Verify pipeline_list_viewed Pipeline List page viewed Frontend Pageview
Verify pipeline_schedules_viewed Pipeline schedules page viewed Frontend Pageview
Verify pipeline_viewed Specifix Pipeline page viewed Frontend Pageview