Things to think about:
Every project is different, and each communication strategy should be tailored to reflect the scope and scale of the change. If your project includes a change with a significant impact on team members,or if the project is running into a lot of resistance, your strategy should emphasize a more comprehensive communication approach.
A contentious issue is something that people are likely to disagree or argue with or something that is controversial. For example, endpoint management, pricing changes, compensation changes (including benefits) are all considered contentious.
If Internal Comms is consulting on your project, we are happy to lend our expertise to help you execute on your own communications plan. We'll spend time reviewing your comms plan and highlight concerns or areas for additional detail. When consulting, we will not write any copy or execute on communications.
Internal Comms support is only available in highly sensitive situations because of limited internal comms resources.
If a change in a merge request directly impacts majority of global team members, it should be a candidate for an announcement in the
#company-fyi Slack channel. In that case, the author or the author's team should work with the internal comms team on a message that is high signal and visible.
Examples for changes: