Youtube

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Post everything

We post everything that doesn't contain confidential information to YouTube. We found that it helps with:

  1. Hiring because candidates can get a feel for the company by seeing meetings.
  2. Retention because sharing reinforces our value of transparency.
  3. Community because people feel more part of what is happening at the company.
  4. Sales because people see our training materials they sell themselves.
  5. Enablement because people can find detailed content about certain subjects.
  6. Awareness because lots of time is spent on YouTube and our videos get lots of views in aggregate.
  7. Training because content on YouTube is easier to consume even for team members, see why not Google Drive

No quality bar

You don't need to be worried that something is not of the high enough quality because:

  1. You can use the GitLab Unfiltered YouTube account if the conversation is intended for team members only.
  2. Algorithms will ensure that a video will be distributed to the right sized audience.
  3. We can embed videos if and where they are relevant, for example in docs.
  4. Enhance videos later if we need to (trim it so it starts immediately, add transcript, extensive description, links to relevant materials)
  5. Follow up later if we need to (rerecord, do an interview)

No extra work

Producing videos shouldn't be extra work. You should do what you normally do. But when a meeting is possibly interesting for more people, make it a livestream. Or when you start talking about something possibly relevant to more people, hit the record button.

Why not Google Drive

Always use YouTube and never use Google Drive, because YouTube videos:

  1. are streamed more reliably.
  2. have mouse-over thumbnails.
  3. can be played at a higher speed.
  4. can be fast forwarded and rewound in 10-second blocks.
  5. can be timeshifted by adding them to a watch later list.
  6. can be embedded, for example in the handbook.
  7. restart at the right spot after being reloaded.
  8. can be easily viewed on other devices, like TVs or streaming devices, with YouTube support.
  9. allow links to a specific time in the video.
  10. can have subtitles added automatically.
  11. are zero rated by some mobile providers
  12. will be served to people when it is relevant, automatically, since YouTube is a distribution channel.
  13. allows anyone to contribute by leaving comments.

YouTube Accounts

There are two YouTube accounts:

  1. GitLab Filtered: used for content intended for people in the wider community, for example a conversation between two teammembers about multi-cloud.
  2. GitLab Unfiltered: used for content intended for teammembers, for example the weekly meeting of the plan group.

You get access in the following way:

  1. On request, follow the instructions secret note 'YouTube Access' in the team vault in 1password.
  2. Everyone should get access during onboarding.

Remember that when you're signed into YouTube using an official GitLab account that any interaction you may have with other groups or people on the site (e.g. such as in the comments sections of videos) will be perceived as official communication from the company. In almost all cases, unless your job specifically requires you to interact in a community manager role or capacity, it is best to switch to a personal account prior to engaging with a video or user on YouTube.

Upload conversations to YouTube

  1. If you have a conversation that might be interesting please hit "record" (unless the meeting is being livestreamed already).
  2. Log in to the Zoom account of the meeting and go to the menu on the right and choose "My Recordings" (it can take up to 30 minutes before the recording is available to be shared).
  3. Select the meeting and download the recording to your computer (if you can't find the recording because it was a while ago check "Trash" in the menu on the top left and "Recover" the recording).
  4. Go to the YouTube upload page and log in to the GitLab account (read the secure note in 1Password called "YouTube" for instructions on how to get access).
  5. Drag and drop your recording into the window to upload it. Keep the privacy dropdown on the default 'Public' setting (unless there is confidential material).
  6. While it's uploading, edit the title and description. Place "Confidential:" at the beginning of the video's title if the video will be kept unlisted on our YouTube channel.
  7. Be sure to include relevant links (for example a handbook page or presentation) in the description, and add the video to any relevant playlists.
  8. When it is done uploading, press publish, then click on the Embed tab and copy the code, and insert that in the relevant part of the handbook or documentation.

Don't worry about the quality

  1. There is no minimum quality, so please share it on our GitLab Youtube channel, as long as there is nothing inappropriate or confidential.
  2. Everyone at the company probably has at least one conversation every week that is relevant to more people, so please share it.
  3. We always list videos publicly instead of having them unlisted, unless there is confidential material. This allows more people to find the content.
  4. Don't worry about whether or not it will be interesting to absolutely everyone. Just give it a descriptive title so people know what it is about, and let them decide whether or not they should watch it.
  5. Make sure that all participants are aware that you're recording.
  6. You don't have to be sure it is interesting and OK to share when you start recording; you can make that decision after the fact.
  7. If you record an in-person conversation with your mobile phone please hold your phone in landscape (horizontal) mode.

Live Streaming

Why livestream?

We prefer livestreaming over recording and uploading because:

  1. Allows more people to participate in real-time.
  2. You don't have to upload the video to Youtube later on.
  3. You can't forget about uploading the video.
  4. It is clear to all participants that the content will be public.

But it can happen that you're not in a livestream and something interesting comes by. In that case you can record and upload.

How to

  1. Notify participants the meeting is being livestreamed before, and at the start of, the meeting.
  2. Login to the GitLab YouTube account or the GitLab Unfiltered YouTube account. (Read the secure note in 1Password called "YouTube" for instructions on how to get access).
  3. Click on the Tanuki in the upper right corner. Choose "Creator Studio"
  4. Choose "Live Streaming", then "Events" from the left side menu, and click on "New live event" in the upper right corner.
  5. Give your event a title, description, and keep the privacy dropdown on the default Public setting.
  6. Set the time of the livestream, and set the "Type" to 'Quick'. If you want to go live immediately, keep the default Now setting and choose "Go live now". This will place you in a Google Hangout but will not automatically begin the livestream.
  7. To schedule the live event for later, choose the day and time from the drop downs, and click "Create event" to save.
  8. To start your scheduled live stream event, navigate to the "Events" page in YouTube, find your event, and choose "Start Hangout On Air". This will place you in a Google Hangout but will not automatically begin the livestream.
  9. Up to 50 participants can join the Google Hangout. To invite participants, click on the Invite People icon from menu in the top center of screen. You can either share the permanent link, or invite individuals.
  10. Once capacity is met, anyone else can participate via the YouTube Watch page.
  11. When you are ready to broadcast, choose the green "Start Broadcast button" at the bottom of the Google Hangout console. You will see a "LIVE" message once streaming.

Advanced setups

Depending on your needs, you might want use software to provide overlays and/or reroute audio. 99% of the people at GitLab don't use this, but see below for instructions if you do want to use it.

Encoder

Audio Rerouting

Setup

obs studio preferences

When to record and publish to Youtube