This page contains a table of performance indicators order by their maturity (ascending) so we can understand which ones we need to focus on building. Maturity has to do with the state of the automation, not the metric itself.
| Level | Meaning |
|---|---|
| Level 3 of 3 | Has a description, target, and Sisense embed (if public) or URL (or not). |
| Level 2 of 3 | Missing one of: description, target, or Sisense embed (if public) or URL (or not). |
| Level 1 of 3 | Missing two of: description, target, or Sisense embed (if public) or URL (or not). |
| Level 0 of 3 | Missing a description, a target, and Sisense embed (if public) or URL (or not). |
| Name | Organization | Maturity | Reason(s) |
| Qty. of Case Studies published per month | Marketing | Level 0 of 3 |
|
| Net New Business Pipeline Created | Marketing | Level 1 of 3 |
|
| New Unique Web Visitors (about.gitlab.com) | Marketing | Level 1 of 3 |
|
| Total Web Sessions (about.gitlab.com) | Marketing | Level 1 of 3 |
|
| New hire location factor - Marketing | Marketing | Level 1 of 3 |
|
| Pipeline coverage | Marketing | Level 1 of 3 |
|
| Lead follow-up response time | Marketing | Level 1 of 3 |
|
| 50% or more SOV compared to most published competitor | Marketing | Level 1 of 3 |
|
| Total number of MQLs by month | Marketing | Level 1 of 3 |
|
| Product Downloads | Marketing | Level 1 of 3 |
|
| Candidates hired from an underrepresented group | Talent-acquisition | Level 1 of 3 |
|
| Team Member Referrals | Talent-acquisition | Level 1 of 3 |
|
| Recruiting Operations & Insights Average Time to Project Completion | Talent-acquisition | Level 1 of 3 |
|
| Recruiting Operations & Insights Project Completion Rate | Talent-acquisition | Level 1 of 3 |
|
| Recruiting Operations & Insights Service Desk Vendor Support Tickets | Talent-acquisition | Level 1 of 3 |
|
| Sourced Offers | Talent-acquisition | Level 1 of 3 |
|
| Sourced Candidates Moved to the Reference Check | Talent-acquisition | Level 1 of 3 |
|
| Sourcer Hires Conversion Rate | Talent-acquisition | Level 1 of 3 |
|
| Sourcer Offer Conversion Rate | Talent-acquisition | Level 1 of 3 |
|
| Sourcer Interview Conversion Rate | Talent-acquisition | Level 1 of 3 |
|
| Phone Screens Scheduled by a Sourcer | Talent-acquisition | Level 1 of 3 |
|
| Sourced Prospects Submitted | Talent-acquisition | Level 1 of 3 |
|
| Social Referrals | Talent-acquisition | Level 1 of 3 |
|
| Recruiting or Hiring Manager LinkedIn Seat | Talent-acquisition | Level 1 of 3 |
|
| Candidate Time per Stage | Talent-acquisition | Level 1 of 3 |
|
| Active Users with a Recruiting or Hiring Manager LinkedIn Seat | Talent-acquisition | Level 1 of 3 |
|
| Interviewer Effectiveness | Talent-acquisition | Level 1 of 3 |
|
| Cost Per Hire | Talent-acquisition | Level 1 of 3 |
|
| Recurring revenue variance ex-JV | Finance Team | Level 1 of 3 |
|
| Expense variance excluding CR | Finance Team | Level 1 of 3 |
|
| Billing variance | Finance Team | Level 1 of 3 |
|
| Days to financial close | Finance Team | Level 1 of 3 |
|
| \% of journal entries automated | Finance Team | Level 1 of 3 |
|
| On-Boarding CSAT | Finance Team | Level 1 of 3 |
|
| Deliver Annualized Savings | Finance Team | Level 1 of 3 |
|
| Accounting Efficiency (FY23 Plan) | Finance Team | Level 1 of 3 |
|
| Pay Equality | People Success | Level 1 of 3 |
|
| Percent of team members outside compensation band | People Success | Level 1 of 3 |
|
| Meetups per month | Community Relations Department | Level 1 of 3 |
|
| Wider Community merged MRs per month | Community Relations Department | Level 1 of 3 |
|
| First time contributors per month | Community Relations Department | Level 1 of 3 |
|
| Developer Evangelism Monthly Impressions | Community Relations Department | Level 1 of 3 |
|
| GitLab for Education Quarterly Active Seats | Community Relations Department | Level 1 of 3 |
|
| GitLab for Education Quarterly New Institutions | Community Relations Department | Level 1 of 3 |
|
| GitLab for Education Quarterly New Seats | Community Relations Department | Level 1 of 3 |
|
| GitLab Community Forum Likes Per Quarter | Community Relations Department | Level 1 of 3 |
|
| GitLab Subreddit Unique Page Views Per Quarter | Community Relations Department | Level 1 of 3 |
|
| Community Relations Karma on HackerNews | Community Relations Department | Level 1 of 3 |
|
| Stack Overflow GitLab Collective Engagement Per Quarter | Community Relations Department | Level 1 of 3 |
|
| UX Budget Plan vs Actuals | UX Department | Level 2 of 3 | |
| Social Media Followers | Marketing | Level 2 of 3 |
|
| Engineering Hiring Actual vs Plan | Engineering Function | Level 2 of 3 | |
| Engineering Budget Plan vs Actuals | Engineering Function | Level 2 of 3 | |
| Diversity | Engineering Function | Level 2 of 3 | |
| Merge Requests Types | Engineering Function | Level 2 of 3 |
|
| Development Budget Plan vs Actuals | Development Department | Level 2 of 3 | |
| Percent of sent Slack messages that are not DMs | Chief of Staff Team to the CEO | Level 2 of 3 |
|
| Throughput for the CoST to the CEO | Chief of Staff Team to the CEO | Level 2 of 3 |
|
| Candidates Sourced by Talent Acquisition Department vs. Candidates Hired | Talent-acquisition | Level 2 of 3 |
|
| Headcount vs. Plan | Talent-acquisition | Level 2 of 3 |
|
| Time to Offer Accept (Days) | Talent-acquisition | Level 2 of 3 |
|
| Interviewee Satisfaction (ISAT) | Talent-acquisition | Level 2 of 3 |
|
| Quality Budget Plan vs Actuals | Quality Department | Level 2 of 3 | |
| Age of current open application and container vulnerabilities by severity | Security Department | Level 2 of 3 | |
| Security Engineer On-Call Page Volume | Security Department | Level 2 of 3 | |
| Security Control Health by System | Security Department | Level 2 of 3 | |
| Security Impact on Net ARR | Security Department | Level 2 of 3 | |
| Security Budget Plan vs Actuals | Security Department | Level 2 of 3 | |
| Security Incidents by Category | Security Department | Level 2 of 3 | |
| Data Monthly Active Users (FY23 Plan) | Finance Team | Level 2 of 3 |
|
| Diversity - Underrepresented Ethnicity | People Success | Level 2 of 3 |
|
| Team Member Retention (Rolling 12 Months) | People Success | Level 2 of 3 |
|
| Discretionary bonuses | People Success | Level 2 of 3 |
|
| SEG Category Maturity | Incubation Engineering Department | Level 2 of 3 | |
| Community Engagement | Incubation Engineering Department | Level 2 of 3 | |
| Support Performance to Operating Plan | Customer Support Department | Level 2 of 3 | |
| Wider Community merged MRs per release | Community Relations Department | Level 2 of 3 |
|
| MRARR | Community Relations Department | Level 2 of 3 | |
| Total open SUS-impacting issues by severity | UX Department | Level 3 of 3 | |
| Technical Writer MR Rate | UX Department | Level 3 of 3 | |
| Average research projects per Product Designer | UX Department | Level 3 of 3 | |
| Product Design MR review volume | UX Department | Level 3 of 3 | |
| UX Team Member Retention | UX Department | Level 3 of 3 | |
| UX Average Age of Open Positions | UX Department | Level 3 of 3 | |
| System Usability Scale (SUS) score | UX Department | Level 3 of 3 | |
| SUS-impacting issues opened/closed each month | UX Department | Level 3 of 3 | |
| Pajamas component migrations | UX Department | Level 3 of 3 | |
| Usability benchmarking overall score by stage | UX Department | Level 3 of 3 | |
| UX Average Location Factor | UX Department | Level 3 of 3 | |
| UX Department MR Rate | UX Department | Level 3 of 3 | |
| UX Department New Hire Average Location Factor | UX Department | Level 3 of 3 | |
| UX Department Discretionary Bonus Rate | UX Department | Level 3 of 3 | |
| Actionable insights | UX Department | Level 3 of 3 | |
| UX Debt | UX Department | Level 3 of 3 | |
| Open UX Debt Age | UX Department | Level 3 of 3 | |
| Technical Writing collaboration on UI text | UX Department | Level 3 of 3 | |
| Product Designer Gearing Ratio | UX Department | Level 3 of 3 | |
| Technical Writer Gearing Ratio | UX Department | Level 3 of 3 | |
| UX Researcher Gearing Ratio | UX Department | Level 3 of 3 | |
| UX Department Promotion Rate | UX Department | Level 3 of 3 | |
| Engineering Handbook MR Rate | Engineering Function | Level 3 of 3 | |
| Engineering Discretionary Bonus Rate | Engineering Function | Level 3 of 3 | |
| Engineering Team Member Retention | Engineering Function | Level 3 of 3 | |
| Engineering Vacancy Time to Fill | Engineering Function | Level 3 of 3 | |
| Engineering Promotion Rate | Engineering Function | Level 3 of 3 | |
| Past Due InfraDev Issues | Development Department | Level 3 of 3 | |
| Past Due Security Issues | Development Department | Level 3 of 3 | |
| MR Rate | Development Department | Level 3 of 3 | |
| UX Debt | Development Department | Level 3 of 3 | |
| Largest Contentful Paint (LCP) | Development Department | Level 3 of 3 | |
| Development Handbook MR Rate | Development Department | Level 3 of 3 | |
| Development Department Discretionary Bonus Rate | Development Department | Level 3 of 3 | |
| Open MR Review Time (OMRT) | Development Department | Level 3 of 3 | |
| Development Team Member Retention | Development Department | Level 3 of 3 | |
| Development Average Age of Open Positions | Development Department | Level 3 of 3 | |
| Average PTO per Development Team Member | Development Department | Level 3 of 3 | |
| Escape Rate Over Time | Development Department | Level 3 of 3 | |
| Backend Unit Test Coverage | Development Department | Level 3 of 3 | |
| CVE issue to update | Development Department | Level 3 of 3 | |
| Frontend Unit Test Coverage | Development Department | Level 3 of 3 | |
| Project/Area Maintainership Health | Development Department | Level 3 of 3 | |
| Unhealthy Core Areas of Maintainership Health | Development Department | Level 3 of 3 | |
| Open MR Age (OMA) | Development Department | Level 3 of 3 | |
| Review Time to Merge (RTTM) | Development Department | Level 3 of 3 | |
| Overall MRs by Type | Development Department | Level 3 of 3 | |
| Development Department Promotion Rate | Development Department | Level 3 of 3 | |
| Master Pipeline Stability | Quality Department | Level 3 of 3 | |
| Review App deployment success rate | Quality Department | Level 3 of 3 | |
| Time to First Failure | Quality Department | Level 3 of 3 | |
| S1 OBA | Quality Department | Level 3 of 3 | |
| S2 OBA | Quality Department | Level 3 of 3 | |
| Quality Team Member Retention | Quality Department | Level 3 of 3 | |
| Software Engineer in Test Gearing Ratio | Quality Department | Level 3 of 3 | |
| Time to First Failure p80 | Quality Department | Level 3 of 3 | |
| Merge request pipeline duration | Quality Department | Level 3 of 3 | |
| Average duration of end-to-end test suite | Quality Department | Level 3 of 3 | |
| Average age of quarantined end-to-end tests | Quality Department | Level 3 of 3 | |
| S1 OCBA | Quality Department | Level 3 of 3 | |
| S2 OCBA | Quality Department | Level 3 of 3 | |
| Quality Handbook MR Rate | Quality Department | Level 3 of 3 | |
| Quality MR Rate | Quality Department | Level 3 of 3 | |
| Quality Department Promotion Rate | Quality Department | Level 3 of 3 | |
| Quality Department Discretionary Bonus Rate | Quality Department | Level 3 of 3 | |
| Estimated Cost of Abuse | Security Department | Level 3 of 3 | |
| Security Handbook MR Rate | Security Department | Level 3 of 3 | |
| Security Team Member Retention | Security Department | Level 3 of 3 | |
| Security Average Age of Open Positions | Security Department | Level 3 of 3 | |
| Security Department Discretionary Bonus Rate | Security Department | Level 3 of 3 | |
| Operational Security Risk Management (Tier 2 Risks) | Security Department | Level 3 of 3 | |
| Security Observations (Tier 3 Risks) | Security Department | Level 3 of 3 | |
| Third Party Risk Management | Security Department | Level 3 of 3 | |
| Security Automation Iteration Velocity Average | Security Department | Level 3 of 3 | |
| Security Department Promotion Rate | Security Department | Level 3 of 3 | |
| Diversity - Women at GitLab | People Success | Level 3 of 3 | |
| Diversity - Women in Management | People Success | Level 3 of 3 | |
| Diversity - Women in Leadership Roles | People Success | Level 3 of 3 | |
| Onboarding Satisfaction (OSAT) | People Success | Level 3 of 3 | |
| Support Satisfaction (SSAT) | Customer Support Department | Level 3 of 3 | |
| Manager to customer support rep ratio | Customer Support Department | Level 3 of 3 | |
| Service Level Agreement (SLA) | Customer Support Department | Level 3 of 3 | |
| Customer Support Margin | Customer Support Department | Level 3 of 3 | |
| Customer Wait Times | Customer Support Department | Level 3 of 3 | |
| Support Handbook MR Rate | Customer Support Department | Level 3 of 3 | |
| Support MR Rate | Customer Support Department | Level 3 of 3 | |
| Support Team Member Retention | Customer Support Department | Level 3 of 3 | |
| Support Average Age of Open Positions | Customer Support Department | Level 3 of 3 | |
| Support Department Discretionary Bonus Rate | Support Department | Level 3 of 3 | |
| Support Department Promotion Rate | Support Department | Level 3 of 3 | |
| Infrastructure Handbook MR Rate | Infrastructure Department | Level 3 of 3 | |
| Infrastructure MR Rate | Infrastructure Department | Level 3 of 3 | |
| Infrastructure Department Discretionary Bonus Rate | Infrastructure Department | Level 3 of 3 | |
| GitLab.com Availability | Infrastructure Department | Level 3 of 3 | |
| Mean Time To Production (MTTP) | Infrastructure Department | Level 3 of 3 | |
| Mean Time Between Incidents (MTBI) | Infrastructure Department | Level 3 of 3 | |
| Infrastructure Team Member Retention | Infrastructure Department | Level 3 of 3 | |
| Mean Time To Resolution (MTTR) | Infrastructure Department | Level 3 of 3 | |
| Mean Time To Mitigate (MTTM) | Infrastructure Department | Level 3 of 3 | |
| Corrective Action SLO | Infrastructure Department | Level 3 of 3 | |
| GitLab.com Saturation Forecasting | Infrastructure Department | Level 3 of 3 | |
| Labeled Spend % | Infrastructure Department | Level 3 of 3 | |
| GCP CUD Coverage % | Infrastructure Department | Level 3 of 3 | |
| GitLab.com Hosting Cost / Revenue | Infrastructure Department | Level 3 of 3 | |
| Infrastructure Department Promotion Rate | Infrastructure Department | Level 3 of 3 | |
| Unique Wider Community Contributors per Month | Community Relations Department | Level 3 of 3 | |
| Open Community MR Age | Community Relations Department | Level 3 of 3 | |
| Leading Organizations MR Time-to-review | Community Relations Department | Level 3 of 3 | |
| Returning vs new contributors | Community Relations Department | Level 3 of 3 | |
| Community MR Coaches per Month | Community Relations Department | Level 3 of 3 | |
| Feature Community Contribution MRs | Community Relations Department | Level 3 of 3 | |
| Community MR Percentage | Community Relations Department | Level 3 of 3 |