The Brand Strategy team is responsible for accelerating GitLab’s path to market by creating awareness, trust, and affinity for the GitLab brand.
@rclayman@jmatthewj@bbulaWe’re part of the broader Brand and Product Marketing team at GitLab, and we’re close counterparts of the Brand Creative team. Looking for design-related resources? Check out the Brand Creative handbook.
Our team's work falls into four pillars:
In FY24, our goal is to establish a global, always-on digital presence with breakthrough awareness-building and thought leadership campaigns that position GitLab as the leading DevSecOps platform.
Want to learn more about our current projects, objectives, and key results? GitLab team members can find the Brand Strategy team’s OKRs here.
If you have a question or request that isn’t outlined on this page, you can reach our team in the #brand Slack channel.
Have a creative request for the Brand team? Please open an issue to get started.
Check out the GitLab swag handbook page for more details on the swag process. You can also ask questions in the #swag Slack channel.
If you see an instance (internal or external) where GitLab's old logo or brand messaging is being used, please open an issue in the Brand Strategy project using the "logo update" issue template. Our team will triage it from there.
If the outdated logo is something you have access or permission to update, you can make the update using these logo files.
Please reach out in the #brand Slack channel if you have questions.
If you receive a vendor request for GitLab to act as a reference (case study, blog post, press release, GitLab logo on their website, etc.) for the product, service, or technology that your GitLab team is using, please refer to these guidelines and check to see if the request meets the criteria. If it does, you can move through the approval process to notify the Brand team of your request.
Please ensure that the vendor meets this criteria before proceeding with the approval process. If you have any questions on the below criteria or need clarification please reach out to us via the #brand Slack channel.
If the vendor has met the above criteria, please submit an issue for review. Once the request has been submitted, please allow for 7-10 days for review and approval of the request. The team will review all content and relevant info to ensure it follows the SAFE framework and route through the approval process.
Approver List:
GitLab's official brand guidelines can be found at design.gitlab.com under the Brand tab. These guidelines should be applied to all marketing materials, including digital ads, events, publications, merchandise, etc.
GitLab's official logo files can be found and downloaded in the press kit.
Refer to GitLab's trademark guidelines for details on how our trademarks can and can't be used.