GitLab Swag Giveaways are an opportunity to share GitLab Swag with members of our wider community. During a giveaway, unique redemption links are sent to community members where they can select and directly ship themselves swag.
Examples of when a GitLab teams might host a giveaway could include:
GitLab Giveaways are meant to serve as recognition and celebration of a specific group within our community. If you're looking to recognize an individual community member for their contributions, please use our Nomination for Community Swag process.
Please note that in the past, GitLab has utilized Shopify discount codes for giveaways. Use of widespread discount codes for giveaways is not sustainable or scalable for the following reasons:
For these reasons, the community advocates team is working to move all future giveaways onto the Printfection platform using their giveaway features. Any giveaways currently using discount codes will be transitioned to this preferred method.
Requests for one-off or small batch Shopify discount codes will be handled by the community advocates on a case by case basis.
Instead of sharing one discount code with a group of people, your team will share a unique link to be redeemed for swag. Review the steps in Phase 3 below to understand the options your team has for sharing giveaway links.
Any team at GitLab can use Printfection to execute a swag giveaway to our wider GitLab community.
Scenarios where you might use a Printfection giveaway:
|T - 6 weeks||If ordering custom swag, you need to place the order at least 6 weeks before you'd like the swag available for shipping. This means you'll need to start the process for ordering and designing new swag BEFORE the 6 week out mark.|
|T - 2 weeks||Ship your custom swag to Printfection. This allows for 1 week for shipping to the warehouse. This is also the best time to communicate with the Community Advocates, for both the warehouse address and to start communication around support for the giveaway|
|T - 1 week||Build giveaway campaigns in Printfection and coordinate with Community Advocates on sending giveaway links|
The following steps are for GitLab team members who want to give away GitLab swag to the wider GitLab community, customers, or other GitLab team members.
Teams have 2 options for sourcing swag for a giveaway.
Current items available for bulk swag use include:
If you plan to create custom swag for your giveaway, please follow the guidelines for requesting swag.
Important things to note about custom swag orders:
Your team has 2 options for how to share giveaway order links. Please review this training video overview on giveaway link generation to make an informed decision on the best way to share your giveaway. [ADD TRAINING VIDEO LINK]
Option 1: Preferred Share unique giveaway links with each qualified participant
Example: 'Thanks for participating in the survey. Here is your unique giveaway link!'
Option 2: Share 1 link to be redeemed a set number of times.
Example: 'The first 40 people to redeem this link will get a GitLab shirt!'
Due to the global nature of GitLab, some giveaways may need customized Terms and Conditions. Please complete the Legal approval questionnaire to ensure you have appropriate terms for your giveaway.
It's important when your giveaway is over to correctly close out your giveaway in Printfection to avoid additional item storage charges. Work with the community advocate on your giveaway issue to indicate when you are ready to close out your giveaway
Below are the related costs in addition to the cost of actual swag items that you should plan for while planning your giveaway.
$25 per item type, per month.
For example: If you ship 100 hoodies, 2000 stickers, and 1 speaker, the storage cost will be $75 per month. If you ship 1 hoodie, 1 sticker, and 1 speaker, the storage cost will still be $75 per month.
Please note that you must store your items in Printfection for the entire length of your giveaway, meaning the entire time it takes to share codes, fulfill, and ship orders.
At the moment, we do not have a way to charge this cost back to the specific campaign tag for your team. However, it's important that you consider the overall cost of storing your swag items in Printfection when planning your giveaway, and be mindful to keep your giveaway as frugal as possible.
There is a receiving fee for shipping and processing swag from a different vendor to the Printfection warehouse. Please review the Printfection documentation regarding receiving fees for an accurate estimate.
Giveaway fulfillment and shipping costs varies by item size, cost, and location of shipping. Please review Printfection's example shipping and fulfillment costs for an accurate estimate.
Swag used in the swag store and in giveaways is sent from a warehouse in the USA. GitLab is not responsible for costs related to taxes and customs required to receive swag. These costs are at the responsibility of the customer or recipient of the giveaway.
The fulfillment team may be asked to support other teams at GitLab who are organizing a giveaway promotion.
Trying to organize a giveaway? Please follow the steps on the GitLab Giveaways page to start a giveaway.
GitLab team members can use the Unfiltered YouTube Channel to watch the following training: Create a Giveaway Campaign
POsection. This is required to start your giveaway.
Note: Once a redemption is complete you will have the option to cancel it from the 'Recipients & Redemption' section at the bottom of the 'Overview' page. Just use the 'Cancel' button next to the order. This cancelation option is only available until the order is processed, you'll want to review orders same-day or earlier if you want to cancel them.
GitLab team members can use the Unfiltered YouTube Channel to watch the following trainings:
Giveaway kits in Printfection are an efficient way to create bundles of swag to send to community members because they allow you to set limits on item totals. For example, these could be utilized for Meetup organizers to place orders for a giveaway kit of t-shirts, stickers, and notebooks.
GitLab team members can use the Unfiltered YouTube Channel to watch the following training: Generating Giveaway Links
Please check out this video tutorial no how to generate new giveaway links.
There are many ways to send links and document the use of giveaways. This outlines the best practices used by the fulfillment team team while supporting teams hosting giveaways
Process updates coming soon
Process updates coming soon