Industry Analyst Relations (IAR) is generally considered to be a corporate strategy, communications and marketing activity, but at GitLab, because of our mission that everyone can contribute, we view the industry analyst community as participants as well. The primary owner/DRI of Industry Analyst Relations (including but not limited to relationships, communication, coordination, research participation, and contractual arrangements with industry analysts and their respective firms) at GitLab is Portfolio Marketing. This is in order to provide the most accurate, consistent, and comprehensive perspective on GitLab to industry analysts and to enable receiving the same from industry analysts.
If you would like to engage the analysts (e.g. research a topic, ask questions of an analyst, request analyst reports, brief an analyst) please click here for the research request form.
Examples of how we engage with analysts include:
The teams responsible for answering the questionnaire will make this a priority. We will:
Most analyst companies charge for access to their reports.
In 2020, GitLab commissioned Forrester Research to create a Total Economic Impact (TEI) study on GitLab. According to Forrester, "The TEI methodology quantifiably measures the business value of an IT decision or project. TEI is composed of four main elements with associated tools and methodologies for quantification. Individually, each provides only a piece of the decision-support puzzle. Together, they provide a holistic tool for assessing and justifying IT investments."
In Forrester's methodology, the four main elements of the TEI are:
Benefits - measure financial impacts of positive business results.
Cost - measures the negative impact on IT and the business.
Risk - quantifies the impact of inherent uncertainties.
Flexibility - monetizes the value of future options.
Click here to learn more about the TEI, how to access it, and how to use it with customers and prospects.
Additional reports to aid Sales can be found here.