Product Marketing Onboarding
GitLab’s onboarding guide: important information for new team members
Onboarding Guide
Welcome to the Product Marketing team! Use the resources/videos on this page as a guide to help facilitate new team member onboarding. As more recording links and resources become available, we’ll update this page accordingly.
Each topic covered in the tables below should be presented in 3-5 minutes or less through the handbook/screen share and recorded. Exceptions: Vision, Pitch Deck, etc. The goal of the completion time for PMM onboarding specific tasks is 1 day (except coffee chats).
Background
Intro to Git
Intro to GitLab
Coffee Chats
Note: Remember to complete your personalized company onboarding agenda.
Pay special attention to the coffee chats. Typical onboarding suggests new team members to schedule at least 5 coffee chats. Because PMMs must work cross-functionally, relationships and connections are critical for success. We suggest scheduling ~20 coffee chats over 6 weeks. Suggested list (Talk with your manager to pick names)
Process
PMM Specific Processes
Working Efficiently
Messaging and Go-To-Market (GTM)
Learn the Marketing / Product Marketing Vision
Technical Skills
Advanced Topics
Technical know-how: |
Recordings |
1. Learn Git: Code Academy & Learning Git Branching |
tbd |
1a. Git advanced topics - making peace with merge conflicts |
tbd |
2. Learn CI/CD |
tbd |
3. Kubernetes (K8s) 101 from the Cloud Native Computing Foundation (CNCF) |
No need for video, just checkout the pdf |
4. How to create Kubernetes cluster - step by step guide |
tbd |
5. GitLab CI 101 |
tbd |
The Who
Learn About Our Partners
Get to know our partners |
Recordings |
1. Technology Partners overview |
tbd |
2. Channel Partners and Resellers overview |
tbd |
Learn About Our Customers
Get to know our customers: |
Recordings |
1. Customer Reference Program overview |
Recording |
2. Customer Advisory Board overview |
Recording |
Learn About The Competition
Analyst Relations
Overview
Analyst Relations: |
Recordings |
1. How we work the process? |
tbd |
2. How to work with analysts? |
tbd |
3. What reports are we in today? |
tbd |
Useful links / resources
- GitLab Team members
- GitLab team structure