GitLab tiers for sales assessment

Tiers

High Level Overview

Free Premium Ultimate
Likely Buyer Individual Contributor Manager or Director Executive
Support None Priority support Priority support
Version upgrade assistance No Yes Yes
Dedicated Customer Success Manager No Yes Yes
SDLC coverage Basic Complete coverage less Secure & Protect Complete coverage
Version Control & Collaboration Yes Yes Yes
Portfolio management capabilities No Yes Yes
CI/CD Better suited for single developers Ideal for multiple teams Ideal for large teams and/or multiple teams
External code repo support with GitLab CI/CD No Yes Yes
DevSecOps No No Yes
End to end Insights and Analytics No Yes Yes
Enterprise Readiness (High Availability, Disaster Recovery, Geo Replication support) No Yes Yes
Enterprise Readiness (Compliance, Audit logs & Separation of Duties (SoD) No Yes Yes
Compute minutes per group (SaaS only) 400 10,000 50,000
Storage Limits per project (SaaS only) 10GB 10GB 10GB

Tier Feature Composition

Below table shows new capabilities added per tier.

For further details on individual feature - visit Why starter, Why premium, Why ultimate pages.

New in Premium New in Ultimate
Version Control & Collaboration Granular permission setting via multiple approvers, merge approvals, code owners
Optimize contribution via contributor analytics
Code Quality and visual reviews
Design Management
Web IDE and WYSIWYG Markdown Editor
Improve Developer Productivity via Productivity Analytics , Merge Request Reviews, Group and File Templates
Agile Planning Team Collaboration via Issue weights, multiple assignees, burndown charts and related issues
Streamline project planning with Roadmaps, Single Level Epics, Group backlog management, Group issue, assignee and milestone boards, issue analytics
Plan enterprise wide initiatives with multi level epics
Improve developer efficiencies with project insights
CI/CD Collaboration for small teams - Code Owners, Push rules, Merge Approvals
Deploy with confidence with Operations Dashboard, Pipeline dashboard, Merge trains, Multi Project Pipelines, Protected Environments and browser performance testing
DevSecOps Shift security left with SAST, DAST, Dependency scanning, container scanning within your CI/CD pipeline itself
Visualize security status of each project with Security Dashboard
Enterprise Readiness Authentication and Authorization via multiple LDAP, AD server support, Kerberos authentication
High Availability, Disaster Recovery and Geo Replication
*Manage compliance with audit logs, auditor users, MR reviews
* Ease of compliance with credentials management, license compliance and compliance dashboards
*Free guest users to control your license consumption
Support * Enterprise level support with priority support, CSM and upgrade assistance {Same as premium}

Customer License FAQs

The detailed customer license FAQ including questions around how to add users, how to upgrade / downgrade, is available here

Sales FAQs

  • My customer is on GitLab Free. What tier should I upgrade them to? A: If your customer is an enterprise customer OR is a company that is concerned about enterprise level features like compliance, HA/DR etc - you should upgrade them to at least the Premium tier. See the top 10 reasons to NOT sell Starter/Bronze to your customer.

  • My customer thinks that the price jump between tiers is too high. How do I counter this? A: GitLab tiers add features/value progressively in the tiers. The key value of premium is its enterprise level support, enterprise readiness features and DevOps features required for growing and multiple teams. The key value of Ultimate is Security. If a customer chooses to purchase products from different vendors for the same usecases, the multiple / cost of ownership is significantly higher. See our ROI calculators and TEI reports for more justification.

  • How does the true-up process work? A: If a customer has added additional users during their subscription period, at renewal or annually (whichever comes first), the customer will need to provide the number of added users. These additional users will be billed for the entire year - irrespective of when the customer added the additional users.

  • GitLab moved features down to a lower tier and now my customer would like to downgrade their Tier as they see enough value in the lower tier A: