| Positioning Statement: | (how GitLab fits and is differentiated in the market for this use case) |
|---|---|
| User Persona | a few words and a link to the details |
| Buyer Persona | a short description and a link to details |
| Short Description | 25 words or less |
| Long Description | 100 words or less |
| Key-Values | Value 1: <List a key message/ value proposition> | Value 2: | Value 3: |
|---|---|---|---|
| Promise | (list and describe the positive business outcomes) | ||
| Pain points | (describe common pain points) | ||
| Why GitLab | (list specific features that support this value) |
| Proof points | (list specific analyst reports, case studies, testimonials, etc) |