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Integrated Campaigns

Integrated Campaigns

The goal of GitLab integrated campaigns is to strategically land a cohesive message to a target audience across a variety of channels and offers dependent on the goals of the campaign. Content types include a combination of blog posts, webinars, whitepapers, reports, videos, case studies, and more. Channels include digital ads, social, paid social, SEO, PR, email, and more.

Marketing Program Managers are responsible for the strategizing of integrated campaigns and organizing timelines and DRIs for deliverables to execute on the campaigns.

In an effort to continually improve our ability to derive success of campaigns, reporting is a focus using Bizible data in Periscope. Issue here for more information on progress

Questions? Please feel free to ask in the #marketing_programs slack channel or ask in the #marketing slack channel and tag @marketing-programs.

Active Integrated Campaigns

📌 Increase operational efficiencies

MPM Owner: Jenny Tiemann

📌 Deliver better products faster

MPM Owner: Zac Badgley

📌 Reduce security and compliance risk

MPM Owner: Megan Mitchell

📌 Operation OctoCat

MPM Owner: Jackie Gragnola

📌 CI Build & Test Auto

MPM Owner: Agnes Oetama

📌 Competitive campaign

MPM Owner: Agnes Oetama

Past Integrated Campaigns

Just Commit

Campaign Planning

There will be an epic for every campaign - created by the Marketing Program Manager managing the campaign - and a content pillar will align to the campaign, including gated assets to be created, pages to be created/revamped, blog posts, etc.

Ideally, campaigns will be agreed at least a quarter in advance to allow for ample planning and execution, prep time with agencies, creative concepting, and communication internally. This is a collaborative effort to deliver a cohesive program.

Campaign Steps:

New Ideas for Marketing Campaigns or Events

Note: The Marketing Team owns content on marketing pages; do not change content or design of these pages without consulting the Manager, Digital Marketing Programs. Marketing will request help from product/UX when we need it, and work with them to ensure the timeline is reasonable.