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Marketing Campaigns

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Integrated Campaigns

The Marketing department's effort is organized into Integrated Campaigns. An Integrated Campaign is a communication effort that includes several campaign tactics such as blog posts, emails, events, advertisements, content on about.gitlab.com, videos, case studies, whitepapers, surveys, social outreach, and webcasts. An Integrated Campaign will have a campaign theme that summarizes the message we are communicating to our market.

We track Integrated Campaign results in Salesforce and costs associated with Integrated Campaigns in Netsuite. In Salesforce, Integrated Campaigns are tracked as parent campaigns and campaign tactics are tracked as campaigns. A campaign tactic will have a Type and Type Detail to identify the category of effort for the purpose of identifying what types of marketing investment are most efficient in terms of the ratio between customer acquisition cost (CAC) and customer lifetime value (LTV).

Active integrated campaigns

Just Commit

🎯 Target personas

Level: VP, Director, Lead, Head
Function: Applications, Development

🔑 Key Messages - 3 Pillars
P1: Modern application architecture

Headlines

Statements

P2: Reduce cycle time

Headlines

Statements

P3: Secure apps

Headlines

Statements

Calendar

Competitive campaign

Calendar

New Ideas for Marketing Campaigns or Events

Note: The Marketing Team owns content on marketing pages; do not change content or design of these pages without consulting the Manager, Digital Marketing Programs. Marketing will request help from product/UX when we need it, and work with them to ensure the timeline is reasonable.