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Marketing Career Development

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Position Levels

Individual Contributor Track SDR IC Track Management Track
Coordinator SDR Admin  
Associate SDR  
Manager Senior SDR  
Senior Manager Lead SDR  
Staff   Manager,
Distinguished   Director,
GitLab Fellow   Senior Director,
    VP
    CXO

Note: Manager denotes a management of a certain specialty, whereas Manager, denotes a manager of people.

Career Path

Sales Development Career Path

Starting Role Promotion Lateral Options
BDR - Inbound Senior BDR - Inbound SDR - Outbound
SDR - Outbound Senior SDR - Outbound BDR - Inbound
Senior BDR - Inbound Manager, Inbound Sales Development Customer Success Associate
Senior BDR - Inbound Manager, Inbound Sales Development Marketing Programs Associate
Senior BDR - Inbound Manager, Inbound Sales Development Marketing Operations Associate
Senior SDR - Outbound Manager, Outbound Sales Development Recruiting Associate
Senior SDR - Outbound Manager, Outbound Sales Development Associate Field Marketing Manager
Manager, Inbound Sales Development Senior Manager, Sales Development Manager  
Outbound Sales Development Senior Manager, Sales Development  
Senior Manager, Sales Development Director, Sales Development  

Marketing Career Path

Starting Role Promotion Lateral Options
Marketing Associate Field Marketing Manager  
Marketing Coordinator Content Marketing Associate  
Marketing Coordinator Marketing Programs Associate  
Marketing Coordinator Associate Customer Advocate  
Marketing Coordinator Marketing Operations Associate  
Marketing Coordinator Online Marketing Associate  
Marketing Coordinator Associate Product Marketing Manager  
Content Marketing Associate Content Marketing Manager Associate Customer Advocate
Content Marketing Associate Content Marketing Manager Marketing Programs Associate
Content Marketing Manager Manager, Content Marketing Customer Advocate
Content Marketing Manager Manager, Content Marketing Marketing Programs Manager
Manager, Content Marketing Senior Manager, Content Marketing  
Manager, Content Marketing Manager, Corporate Marketing  
Senior Manager, Content Marketing Director, Corporate Marketing  
Associate Field Marketing Manager Field Marketing Manager Marketing Programs Associate
Field Marketing Manager Manager, Field Marketing  
Manager, Field Marketing Senior Manager, Field Marketing  
Senior Manager, Field Marketing Director, Field Marketing  
Marketing Operations Associate Marketing Operations Manager  
Marketing Operations Manager Manager, Marketing Operations  
Marketing Operations Manager Senior Marketing Operations Manager  
Manager, Marketing Operations Senior Manager, Marketing Operations  
Senior Manager, Marketing Operations Director, Marketing Operations  
Online Marketing Associate Online Marketing Manager  
Online Marketing Manager Manager, Online Marketing  
Online Marketing Manager Senior Online Marketing Manager  
Manager, Online Marketing Senior Manager, Online Marketing  
Senior Manager, Online Marketing Director, Online Marketing  
Associate Designer Designer  
Designer Senior Designer  
Associate Community Advocate Community Advocate  
Community Advocate Senior Community Advocate  
Senior Community Advocate Manager, Developer Relations  
Manager, Developer Relations Director, Developer Relations  
Associate Technical Evangelist Technical Evangelist  
Technical Evangelist Senior Technical Evangelist  
Senior Technical Evangelist Manager, Technical Evangelism Senior Technical Evangelism Program Manager
Senior Technical Evangelism Program Manager Manager, Technical Evangelism  
Manager, Technical Evangelism Director, Technical Evangelism  
Associate Content Editor Intermediate Content Editor  
Intermediate Content Editor Senior Content Editor  
Senior Content Editor Managing Editor  
Associate Analyst Relations Manager Analyst Relations Manager  
Analyst Relations Manager Senior Analyst Relations Manager  
Senior Analyst Relations Manager Staff, Analyst Relations  
Staff, Analyst Relations Manager, Analyst Relations  
Manager, Analyst Relations Director, Analyst Relations  
Associate Reference Program Manager Reference Program Manager  
Reference Program Manager Senior Reference Program Manager  
Senior Reference Program Manager Manager, Reference Program  
Manager, Reference Program Director, Reference Program  
Associate Market Research & Customer Insights Manager Market Research & Customer Insights Manager  
Market Research & Customer Insights Manager Manager, Market Research & Customer Insights  
Manager, Market Research & Customer Insights Director, Market Research & Customer Insights  
Associate Competitive Intelligence Manager Competitive Intelligence Manager  
Competitive Intelligence Manager Senior Competitive Intelligence Manager  
Senior Competitive Intelligence Manager Manager, Competitive Intelligence Manager  
Manager, Competitive Intelligence Manager Director, Competitive Intelligence Manager  
Associate Partner Marketing Manager Partner Marketing Manager  
Partner Marketing Manager Senior Partner Marketing  
Senior Partner Marketing Manager Manager, Partner Marketing  
Manager, Partner Marketing Director, Partner Marketing  
Associate Product Marketing Manager Product Marketing Manager  
Product Marketing Manager Senior Product Marketing Manager  
Senior Product Marketing Manager Manager, Product Marketing  
Manager, Product Marketing Director, Product Marketing  
Director, Product Marketing Senior Director, Product Marketing  
Associate Technical Marketing Manager Technical Marketing Manager  
Technical Marketing Manager Manager, Technical Marketing  
Technical Marketing Manager Senior Technical Marketing Manager  
Manager, Technical Marketing Director, Technical Marketing  
Director, Technical Marketing Senior Director, Technical Marketing  
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