GitLab Swag Giveaways are an opportunity to share GitLab Swag with members of our wider community. During a giveaway, unique redemtion links are sent to community members where they can select and directly ship themselves swag.
Examples of when a GitLab teams might host a giveaway could include:
GitLab Giveaways are meant to serve as recognition and celebration of a specific group within our community. If you're looking to recognize an individual community member for their contributions, please use our Nomination for Community Swag process.
The goal of this guide is to clearly outline the timeline and action steps GitLab teams and Community Advocates can expect while planning a swag giveaway.
Any team at GitLab can use Printfection to execute a swag giveaway to our wider GitLab community.
Scenarios where you might use a Printfection giveaway:
|Bulk Swag: giveaways that use bulk swag items currently in stock in our Printfection warehouse.||You want to send existing swag from the GitLab store.|
|Custom Swag: giveaways that use swag created specifically for the giveaway||You have, or plan to create, custom swag that you'd like to send to the community.|
This is the best option if you'd like to execute a giveaway quickly. Items are already in the Printfection warehouse and ready to be used right away.
It takes more time to complete a custom swag giveaway. Please remember to factor in the time it takes to order new swag while planning your giveaway.
|T - 4 weeks||Ship your custom swag to Printfection. This allows for 1 week for shipping to the warehouse. This is also the best time to communicate with the Community Advocates, for both the warehouse address and to start communication around support for the giveaway|
|T - 2/3 weeks||Plan for Printfection to take between 1 and 2 weeks to process all new swag items into the warehouse. The swag will not be ready to send until it is processed in their warehouse.|
|T - 1 week||Build giveaway campaigns in Printfection and coordinate with Community Advocates on sending giveaway links|
If you need to create custom swag, start with step 1.
If you already have your custom swag, start with step 3.
If you're using swag from the GitLab store, start with step 6.
In Printfection, we generate unique links for each person receiving giveaway swag. We use unique Printfection links instead of coupon codes in the Shopify store to reduce abuse of the giveaways.
Make sure to arrange the logistics around sending giveaway links with advocates before the campaign started. This needs to be planned ahead in order to ensure that advocates have the bandwidth to support that giveaway.
Options for how to send giveaway links:
It's important when your giveaway is over to correctly close out your giveaway in Printfection to avoid additional item storage charges.
Below are the related costs in addition to the cost of actuals swag that you should plan for while planning your giveaway.
$25 per item, per month.
For example: If you ship 100 hoodies, 2000 stickers, and 1 speaker, the storage cost will be $75 per month. If you ship 1 hoodie, 1 sticker, and 1 speaker, the storage cost will still be $75 per month.
Please note that you must store your items in Printfection for the entire length of your giveaway, meaning the entire time it takes to share codes, fulfill, and ship orders.
There is a receiving fee for shipping and processing swag from a different vendor to the Printfection warehouse. Please review the Printfection documentation regarding receiving fees for an accurate estimate.
Giveaway fulfillment and shipping costs varies by item size, cost, and location of shipping. Please review Printfection's example shipping and fulfillment costs for an accurate estimate.