Every 22nd of the month we release a new version of GitLab. More often than not we get a spike in community mentions. To help deal with this we have dedicated release advocates that own the effort of responding to community mentions on/after a release.
Every month a different advocate has release advocate duty, which rotates on a monthly basis. If the release day takes place on a weekend, one of the advocates is assigned to monitor the traffic and to process mentions. We keep track of the assignments on the
Community Advocates GitLab team calendar.
The two channels that we see the biggest increases in are:
#release-postSlack channel throughout the day to be ready at the time the release blog post is published.