Sometimes referred to as advocacy, evangelism creates a human connection with buyers and consumers to technology way beyond typical content marketing, with a face and a name relaying the story, expressing an opinion, and ultimately influencing a decision.
Many people believe Guy Kawasaki, the former chief evangelist of Apple Computer, to be the father of evangelism.
Everybody in the wider GitLab Community can be an evangelist. Whether you work in marketing ops or infrastructure engineering, you have a point of view on the work you do and the ecosystem of open source enterprise technology.
Beginners: Joining the conversation about our ecosystem is a great way to develop a more nuanced perspective of your job. That leads to new and better ideas. Being aware of the various points of view in the industry also helps jumpstart the strategic brain juices which will help you contribute more deeply in work discussions.
Enthusiast: As an enthusiast you showcase your expertize in the public arena. This means you and your company benefit from the material and you start building name recognition that leads to new opportunities. This is also a good spot to be in if you want to pivot your career towards a new expertize.
Pro: At this stage start being recognized as an expert. Folks want to hear from you and you get name recognition in the community. This can lead to job offers, promotions, etc.