Metrics Collection & Analysis

Maintained by:

Tools

KeyHole.co: Twitter Impressions/Engagements
DE-Bot: Internal tool for issue triage and team workflow automation
DE-Dashboard: Internal tool for data collection and reporting.
Developer Evangelism Dashboard: Holistic view of all metrics collected for the Evangelist Program.
Requests Impression Tracker Sheet

Metrics Collections

We currently collect ONLY Twitter impressions and YouTube video views using KeyHole.co and the YouTube API respectively, which are then fed into Sisense and other internal reporting platforms like Data Studio. Impressions on blog posts created on the GitLab blog are collected using Google Analytics. Impressions on blog posts prior to May 2021 are provided by Big Query.

Most of the activities of the team is centered around Twitter, that is why it forms the bulk of the team's metrics collection. We might consider metrics from other platforms used by the team as data collection and API access gets easier.

It is currently not possible to track metrics for LinkedIn personal profiles. Performance metrics for LinkedIn personal profiles that are used to determine performance required significant manual work to produce. Please note this as you review social performance data, that we are unable to quantify metrics for one of our two biggest channels.

KeyHole

Our Keyhole plan cannot access the Twitter API. Therefore we have built a process which involves manual data creation every Monday before noon UTC. The generated JSON file is uploaded into the DE Dashboard project. A script run by the data team imports the Twitter impressions data into Sisense.

This process involves these steps:

Login to KeyHole using assigned account or one available in 1Password
In the Social Media Analytics section, click though the accounts you want to obtain data from
Select the date range in the top right corner and copy or download the required data.
Access the DE-Dashboard project and provided the impressions data obtained into the content/metrics/data.json as necessary.

KeyHole access by other teams

Access to the data on keyhole by other team members outside of the Developer Evagelism team is possible either for tracking other Social Media accounts as account limits permit or to obtain data, by accessing the KeyHole platform using the credentials available in 1Password. If you are adding a new account for tracking, please create an issue in the Corporate Markeing issue tracker and tag @gitlab-com/marketing/corporate_marketing/developer-evangelism along with the dev-evangelism label for visibility.

DE Dashboard

The DE-Dashboard is a GitLab Pages project, which serves as a central point for all data collection. It serves the following purposes:

Retrieve list of DE Youtube videos to Google Sheet for tracking
Analyze Developer Evangelism issue creation and closure in the Corporate marketing issue tracker
Host the data endpoint for Social media metrics
Computation and report of team request budgets.