Why we exist
As stewards of the GitLab brand, our goal is to educate and enable the wider organization with resources to effetively and honestly communicate what the company does to our internal and external audiences.
Where we're going
The GitLab Brand Design team will elevate the brand beyond the logo and visuals - positioning ourselves as experts in brand strategy and behavior (how the brand presents itself, how it's precieved, and what makes it authentic)
What we do
Create simple, effective, and intentional brand experiences by solving complex problems; defining the what, why, and how, resulting in a message that's easy to understand.
Our work should be consistent with the GitLab brand.
Please fill out one of these Issue Templates to request support. Please note, if these are not filled out we won't have the proper information for us to support your request.
In certain cases, the help of a third party agency or design partner may be brought in for a project. The following serves as criteria for when to outsource design:
Whenever a third party is brought in to support design, the work must be shared with the Brand Design team to ensure brand integrity and that we are working transparently with one another.
As the company continues to grow, incoming requests for internal team logos are increasing at a rate that is not scalable for the Brand Design team. We understand the desire for teams within GitLab to have their own identity, but please take into consideration business value before making a request:
Occasionally the old GitLab logo is still in use on partner websites, diagrams or images, and within our own documentation. If you come across our old logo in use, please bring it to our attention by creating an issue in the Marketing issue tracker. Please include a link and screenshot (if possible) in the description of the issue and we will follow-up to get it updated. Thanks for contributing to our brand integrity!
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