The content marketing team is responsible for strategic content creation. The goal of the content marketing team is to build an engaged audience of people who exhibit specific, desirable behaviors (e.g. willingness to share personal data) through repeatable and scalable content programs.
The content marketing team's focus is on creating end-to-end content experiences that bring continued and consistent value to our audience. We value quality over quanity and seek to deliver content that is backed by research, is useful, and actionable.