Brand Guidelines

Welcome to the Brand Guidelines Handbook

Up one level to the Design Handbook

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Welcome to the Brand Guidelines handbook, here you will learn about the GitLab brand and its usage. To download the GitLab logo (in various formats and file types) check out our Press page.

Have ideas or suggestions? Create an issue in the Marketing issue tracker.

The Tanuki

The tanuki is a very smart animal that works together in a group to achieve a common goal. We feel this symbolism embodies GitLab's vision that everyone can contribute, our values, and our open source stewardship.


While the brand is ever-evolving, the GitLab brand currently consists of six primary colors that are used in a wide array of marketing materials.


GitLab Hex/RGB Colors


The GitLab brand is paired with two typefaces. Lato for large display type and headlines, and Source Sans Pro for body copy; or main blocks of written content.

GitLab Product UX Guide

The goal of this guide is to provide written standards, principles and in-depth information to design beautiful and effective GitLab features. This is a living document and will be updated and expanded as we iterate.

GitLab Product UX Design Pattern Library

We've broken out the GitLab interface into a set of atomic pieces to form this design pattern library. This library allows us to see all of our patterns in one place and to build consistently across our entire product.

Brand Police

Occasionally the old GitLab logo is still in use on partner websites, diagrams or images, and within our own documentation. If you come across our old logo in use, please bring it to our attention by creating an issue in the Marketing issue tracker. Please include a link and screenshot (if possible) in the description of the issue. Thanks for contributing to our brand integrity!