Demand Generation

Demand Generation at GitLab, including Marketing Campaigns, Digital Marketing, and Partner & Channel Marketing.

Demand Generation Key Metrics

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  • North Star Metric: MQLs
  • Efficiency Metric: Cost per MQL
  • Business Impact Metric: CWA/Spend (closed-won attribution)
  • Supporting/Activity Metrics: SAOs, Attributed Pipeline, Emails Sent

Teams

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See team members in org chart

Reporting

{: #reporting .gitlab-purple}

Please see Demand Generation Reporting Handbook Page for all details related to our reporting and dashboard analysis, as well as deeper dives into opporutnities to optimize and drive results against targets.


Demand Generation Campaigns Team
Demand Generation Campaigns Handbook
Last modified November 21, 2023: Post marketing migration link migration (95292dbd)