The Verticurl team will be working with GitLab to execute email marketing setup and other tasks in Marketo. Review and approval is expected of issue requesters, and the project managment pass of issues will take place between GitLab and Verticurl.
@jgragnola will be overall liason for requests coming from Campaigns, Partner, and Corporate, while the regional Field Marketing leaders will be responsible for passing issues on behalf of Field Marketing.
@ashwin.raj will be responsible for assignment to team members within Verticurl.
|Name||Company/Role||GitLab Handle||Email Address|
|Ashwinraj Maniraj||Verticurl, Client Success Managerfirstname.lastname@example.org||
|Priya||Verticurl, Campaigns Team Consultant||@priya_sridhar||
|Viswanath R||Verticurl, Project Management||@?||
|Jitha Asokan||Verticurl, FMM/ABM email@example.com||
|TBD||Verticurl, FMM/ABM resource||TBD||TBD|
|Alexia Emmanoulopoulou||Verticurl, EMEA FMC resource||@ae5202||
@ashwin.rajwill assign issue to a Verticurl DRI (Directly Responsible Individual) within Verticurl's internal project management system.
@ashiwn.rajto be assigned to Verticurl team DRI)
@nbsmithfor screenshots: GoFullPage
Unless otherwise stated, only ONE of the people listed as "Reviewer/Approver" in the issue need to approve in order for the email to be set to send by Verticurl.
As stated in "responsibilities of email requesters" section above, the reviewer is responsible for final QA of all copy, grammar, readability, LINKS, tracking, and formatting.
In an effort to avoid manually adding the issues we are working on with Verticurl, Field Marketing will be utilizing labels and boards to manage the work we are working on with Verticurl. Similar to how our campaigns team colleagues are working, all commentary back and forth between GitLab and Verticurl should be done via comments directly within the GitLab issues.
mktg-status::wipand assign to
FMM Verticurl resourse - jitha.asokanand
FMM Verticurl Resource - priya_sridhar
FMM-Verticurl::blockedand will also comment to the requesting team member what is missing. Once the team member addresses the missing pieces, they then add the
FMM-Verticurl::triagelabel again to start the review process over.
FMM Verticurl Resource - priya_sridharwill assign issue to a Verticurl DRI within Verticurl's internal project management system.
@nbsmithfor screenshots: GoFullPage
When working with Verticurl, we must specify a specific time we would like the email to be sent. If the Field Marketer does not provide a specific time, then Verticurl will send at the following times:
Should a requested send time be missed, Verticurl can take the liberty to schedule the send within 8 hours of the original ask. If the send time window goes beyond the 8 hour time frame, then Verticurl must get approval from sender to move to a different time. As an example, if the send time was scheduled for 6 AM ET, and for ever reason, the send time did not get scheduled for 6 AM ET, Verticurl can make the decision when to send the email if its between 6:01 AM ET - 2:01 PM ET on the same day of the send.
The EMEA Field Marketing team has contracted for XYZ hours with Verticurl to augment their FMC duties as that team grows.
The FMC resources can be found here.
FMC DRI - Helena Dixon.
mktg-status::wip. The Event details and FMC Checklist must be filled out in full and line item complete in Allocadia to an issue to WIP).
FMM-Verticurl::wipto the Field Markeitng Issue and
@helenadixonwill assign issue to a Verticurl FMC DRI (Directly Responsible Individual)
FMM-Verticrul::reviewto the Field Marketing Issue