The Digital Marketing team generates new prospects through paid channels by building & managing digital marketing campaigns, testing incremental changes for conversion rate improvement, and tracking campaign performance.
Digital Marketing is responsible for planning, launching, and optimizing paid ad campaigns, with a focus on top of funnel demand generation to fill pipeline.
Information about reporting done by the Digital Marketing Programs team and across the Marketing functional group can be found in the Reporting section of the Digital Marketing Management page.
Digital Marketing Tools
We use a variety of tools to support other teams within the company. Details about the tech stack, who has access and the system admins are found on the Tech Stack Applications page of the Business Operations handbook section.
Git is a trademark of Software Freedom Conservancy and our use of 'GitLab' is under license