Digital Strategy
The Digital Strategy team generates new prospects through paid channels by building & managing digital marketing campaigns, testing incremental changes for conversion rate improvement, and tracking campaign performance.
Digital Strategy
The Digital Strategy team generates new prospects through paid channels by building & managing digital marketing campaigns, testing incremental changes for conversion rate improvement, and tracking campaign performance.
Go to our Digital Strategy Management page for all Digital Marketing strategy, process, request intake, and channel information.
Go to the agency page to learn more about the team’s partnership, media planning, and communication with our ad agency, PMG.
Team
Click here to learn about the Digital Marketing Programs role.
Digital Strategy Responsibilities
Digital Strategy is responsible for planning, launching, and optimizing paid ad campaigns, with a focus on top of funnel demand generation to support regional and segment pipelines, and iterating on programs to progress qualifed inquiries to MQL and SAO.
Reporting
Information about reporting done by the Digital Marketing Programs team and across the Marketing functional group can be found in the Reporting section of the Digital Marketing Management page.
We use a variety of tools to support other teams within the company. Details about the tech stack, who has access and the system admins are found on the Tech Stack Applications page of the Business Operations handbook section.
Digital Strategy Team {: #digital-marketing-management}
Goals and Objectives {: #goals-objectives}
Team Charter:
Develop the digital strategy to drive INQ’s and MQL’s that lead to SAO’s for GitLab full funnel campaigns across all segments and regions. Our core competency is to deliver a plan inclusive of the best digital channels in order to maximize the dollars and closely monitor campaigns and their assets for peak optimization.
Digital marketing managers own the INQ and MQL number that drive SAO’s for the region and segment they align to.
The GitLab Digital Strategy team works directly with our digital agency PMG to execute all paid digital campaigns.
Strategies, Workflows, and Emoji for Social Media at GitLab
