- You are here:
- Team Handbook
- Demand Generation
- Marketing Operations
Welcome to the Marketing Operations Handbook.
Up one level to the Demand Generation Handbook
On this page
Our current marketing tech stack consists of the following tools:
- Marketing Automation tool used to communicate and manage customers and prospects
- Google Analytics
- Web analytics tool used to measure campaign and website performance.
- Google Tag Manager
- Open source web analytics platform used to measure web performance
- CRM used to manage all customer and prospect data. Used for campaign reporting.