Online Marketing

Welcome to the Online Marketing Handbook.

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URL Tagging

All marketing campaigns that are promoted on external sites and through email should use URL tagging to increase the data cleanliness in Google Analytics. For a primer course, please see the training video. This explains the why and how of URL tagging.

Our internal URL tagging tool can be accessed on Google Docs under the name Google Analytics Campaign Tagging Tool.

Weekly Website Health Check

Every Friday a website health check should be performed. This check is meant to ensure that there are no issues with the website that could cause issues with traffic to the site. These are the following things to check to ensure the health of the site:

Issues to look for in each of these tools: