Community Advocacy

Finding the Community Advocates

On this page

Community Advocate Resources

Role of Community Advocacy


The goal of community advocacy is to grow the number of active GitLab contributors. We do this by increasing conversion in the contributor journey.


  1. Order, expense, and read the Art of Community by Jono Bacon (Added to CA Bootcamp)
  2. Finish Features in one yaml (Connor)
  3. Add diversity events to event list mentioning that we sponsor it but don't attend (Matija)
  4. Reinstate the webstore with Art if not done already (Matija)
  5. Have discount codes that are easily distributed by team members (maybe ChatOps?) (Matija)
  6. Sent the MVP a quirky gift
  7. Sent every major contributor a personalized gift
  8. Host online sessions for code and docs contributors
  9. Start keeping track of our core contributors
  10. Do the rest of the contributor journey


  1. GitLab has 1000's of active core contributors
  2. Being a core contributor is a very rewarding experience
  3. There are 10's of active GitLab/ConvDev meet-ups
  4. 100's of talks per year given on conferences and meetups
  5. Our most active core contributors come to our summits
  6. 100's of people contribute to the code and docs every month
  7. We use software that helps us to keep track of core contributors (can be forum, Highrise, software made for advocacy, or a custom Rails app)
  8. There is a core contributors page organized per region with the same information as the team page and what they contributed, where they work (if they have a linkedin profile), and a button to sent them an email via a form.
  9. We measure and optimize every step of the contributor journey

Respond to every community question about GitLab asked online

Community Interaction Archetypes

Stability Complaints

Feature Requests

General Questions / Issues with .com

Bug Reports


Special Types

Notes / Remarks


The #mentions-of-gitlab chat channel tracks mentions of GitLab across multiple sources. This allows us to respond to user requests across various platforms.

We currently track the following sources for GitLab mentions:

  1. Product Hunt
  2. Tumblr
  3. Hacker News
  4. Reddit

These mentions get piped to the Slack channel by

All comments on our blog posts and any mention of GitLab on Lobsters also gets funneled to this channel using zapier.

Specific channels

Respond to the GitLab community across the following channels in a timely manner:

Hacker News

Respond to GitLab mentions on HackerNews. These get piped into the #mentions-of-gitlab chat channel.


All the comments from our blog are handled by Disqus. There's an integration with ZenDesk in place which pipes posts to ZenDesk as tickets.

Go through the tickets per-post, see if all comments have received responses, respond if any need responses, then mark all the relevant tickets as Solved.


Tweets that mention @GitLab, or @GitLabStatus will create a ticket in Zendesk, and show up in the "Twitter" view. All responses should be sent from Zendesk.

If a tweet is responded to from TweetDeck, this risks duplicate responses. Responding from Zendesk also enables us to track our response times vs. our internal SLA.

Reply to almost all tweets, following the social media guidelines, and the guidelines on representing GitLab on Twitter regardless of whether the tweet is of a technical nature or not. Follow up with the support team if the issue is too complex to handle.


When resolving Twitter tickets you should:

  1. Use Play mode in the Twitter view. The default Twitter view will sort tickets by created date (ascending).
  2. Not skip any tickets
  3. Assign the ticket to yourself or ask in the appropriate chat channel if you don't know how to answer it
  4. Not cross assign tickets


Usage of likes

Use "Likes" on Twitter for promoting positive feedback about our product since we direct users there when we want to show that people really love the product. Avoid using it for anything else.

Mailing list

Respond to questions on the GitLab Mailing List.

community@ email

Respond to email sent to our community@ address.


Messages sent to our Facebook page also feed into ZenDesk.

GitLab Forum

Questions from the GitLab Forum flow into ZenDesk, but can only be responded to from within the Forum environment.

Stack Overflow

The Stack Overflow tagged questions that relate to GitLab flow into Zendesk, but can only be responded to from within Stack Overflow.

After you create an account on Stack Overflow (if you don't already have one), you should start by answering a few simple questions in an area you're familiar with (a language, web framework, development platform, API, etc.) or in the GitLab tag(s) if you feel comfortable. The goal is to get enough "Reputation" and have access to a few more features.

Consider offering some of your Reputation using bounties if a question is particularly advanced and you don't believe you can answer yourself, and the question seems deserving of an answer (e.g. if it has lots of upvotes).


Respond to mentions of GitLab on Reddit, especially ones in the GitLab Subreddit.


Repond to comments made on the GitLab Youtube Channel.


Respond to questions about GitLab on Quora, especially the ones that appear in the GitLab Topic channel.

Sample Daily Workflow

  1. ZenDesk:
    1. Go through the recommended Disqus view
    2. Go through the recommended Twitter view
    3. Go through the recommended Facebook view
  2. Go through the GitLab Forum, answering all relevant tickets
  3. Go through StackOverflow GitLab tagged questions, answering them
  4. Go through the GitLab Subreddit, answering all relevant tickets
  5. Handle ToDos
  6. Rinse and Repeat ↻