Marketing Department Efficiency Working Group - FY24

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Attributes

Property	Value
Date Created	2023-07-18
End Date	2023-10-31
Slack	#wg_marketing_efficiency_fy24
Google Doc	Working Group Doc
Overview & Status	Epic

Overview

The FY'24 Pulse Engagement survey ran from 2023-05-16 to 2023-06-27.

Efficiency was identified a Marketing Department focus area. This working group was established to identify and solution 3-5 key areas for efficiency improvement.

Objectives

1. Agree 3-5 key areas for efficiency improvement. As a team, identify the WHY & ROI, solution the improvement.
2. Develop communication and change management plan.
3. Implement change

Business Outcomes & Exit Criteria

TBD

Risks & Interdependencies

TBD

Timeline

FY24 Q3: 2023-08-01 - 2023-10-31

Roles and Responsibilities

• DRI: Nikki Silverberg
• Sponsor: Denise Parsonage
• Working Group Members: Allison Graban, Amruta Kulkarni, Brian Mason, Eirini Panagiotopoulou, Ginny Reib, Indre Kryzeviciene, Katie Rogel, Mao Nogales Lazarini, Michael Friedrich