The GitLab Growth section is dedicated to making it easier for teams to find value and increased efficiency within the GitLab platform. We work across stages within the product experience to make the product as easy as possible to adopt and use.
The Growth section lives within Marketing & Strategy to ensure we’re aligned in our go-to-market strategy and we’re as efficient as possible in finding the right prospects, convincing them to become product users, and assisting in converting them into paying customers. Since the work within the section occurs within the product experience our engineering and user experience counterparts are within the Development division. This approach ensures that we have proper alignment on our priorities from a go-to-market and business perspective while ensuring our development team is set up for success to operate within the development division.
The Growth team works cross functionally within the organization to increase user and business value. We ground ourselves in four core principles.
Our core findings and experiment results are considered non-public information. Internal team members can reference the internal handbook growth page for a detailed review of our findings.
Our vision is to make it seamless for teams to find, adopt, and discover value along with increased efficiency in the GitLab platform.
The growth division is currently grouped under the Acquisition team that contains a shared growth backlog while we actively hire additional team members to build out a activation team.
The Growth section owns the following areas of the product experience.
While we own these areas our work is not limited to these specific areas as the teams work cross-functionaly with other product and business teams to improve the user experience the most efficient way possible.
Growth requires constant learning, and many compaines face similar challenges or go through similar journeys. At GitLab, we believe hearing from growth experts and practitioners with diverse background is the best way to learn, and we want to share that with the community as much as possible. Therefore, we started a growth Coffee & Learn series since 2020. Below is a list of exerperts we invited to share their wisdom with us. We appreciate their time and insights, note that some videos/notes are viewable by internal team only.
|Chris More||VP Growth @ Fusebit & Former Head of Growt@ Mozilla||AMA on Open source & growth||NA||AMA Notes|
|Holly Chen||Growth advisor, former head of global marketing @ Slack||Growth Loop & Journey of Slack||Video||Summary|
|Linsha Chen||Head of Growth Data Science, Airbnb||How Airbnb does experimentation||Video||AMA Notes|
|Jike Chong||Author, How to Lead in Data Science, former data science executive @ LinkedIn, Acorns||How to Lead in Data Science||Video||AMA Notes|
|Anuj Adhiya||Author, Growthhacking for Dummies, VP Growth||High Performing Growth Teams||Video||AMA Notes|
|Robert Neal||Director of experimentation @ LaunchDarkly||Experimentation system AMA||Video||AMA Notes|
|Carl Gold||Former Chief Data Scientist, Zuora||Fighting Churn with data||Video||AMA Notes|
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