Generate organic traffic and marketing qualified leads in support of the company's overall revenue growth goals
Fiscal Quarter | Large | Mid-Market | SMB |
---|---|---|---|
Q1FY21 | 5,000 | 3,000 | 11,947 |
Q2FY21 | 5,500 | 3,300 | 16,157 |
Q3FY21 | 6,000 | 3,750 | 19,931 |
Q4FY21 | 6,500 | 4,000 | 21,925 |
Targets are based on the original FY21 plan. GitLab internal team members can find this information in "FY21 FINAL Marketing: SSOT & Budget"
Inbound Marketing is responsible for:
Inbound Marketing is comprised of these Marketing Teams. Visit their handbooks to learn more.
GitLab's Marketing Website (about.gitlab.com) is led by the Digital Experience Team and anyone can contribute. Please visit the repo to file issues and make merge requests.
GitLab's blog is led by the Global Content Team. Visit the Blog Handbook for more information on how you can contribute.
Most of our team meetings are recorded, and can be viewed on GitLab Unfiltered in the Growth Marketing playlist.
We have an INTERNAL ONLY Google Shared Drive named Growth Marketing Shared Drive where we keep shared documents.
You can expect these communications/notifications (either through GitLab or in a comment)
mktg-status::WIP
or;mktg-status::WIP
are then put into a sprint and assigned to a week sprint based on priorities, resources, weights and assignment loadsAssignee
will comment that they have received your Issue and when you can expect more information (ex: "On it. Will respond within the week on timeline")Assignee(s)
Assignee(s)
will comment in the issue(s) asking for your input. They will be as specific as possible with what they are looking for comments on.Assignee(s)
will close the issue. If additional items are needed please open a new issue and relate to each other.Assignee
will comment in the issue with the reason (ex: problems with testing)Please fill out one of these Issue Templates to request support. Please note, if these are not filled out we won't have the proper information for us to support your request.
about.gitlab.com
and related properties such as landing pages for Marketo, Pathfactory, etc.about.gitlab.com
and related properties such as landing pages for Marketo, Pathfactory, etc.The brand and design team is now the Brand Activation team under Corporate Marketing. Please see their Handbook page for requesting support.
Overarching Inbound Marketing Boards
mktg-status:WIP
which puts into the Sprint cycle or;HANDOFF: This is where the handoff to Inbound Marketing Teams takes place to run their processes
Meanings and usage
mktg-inbound
mktg-status::triage
mktg-status::WIP
mktg-status::blocked
mktg-status::review
design
, web-analytics
, mktg-website
, mktg-content
, mktg-inbound
content marketing
, editorial
, digital-production
, Brand and Digital Design
IM-Support
IM-Review-Future
IB-WEBAGENCY
Meanings and usage
Fri: MONTH DAY
Inbound Marketing Backlog
Case Study
INFORMATION GATHERING
This is how we use Epics to organize our projects. We aim to include the highest level information at the top level and specific information in lower-level epics. This is to keep a SSoT and avoid duplicative placement of information that would need to be updated in multiple places
This is how we work with Issues and their scope
(outside of Inbound Marketing) REQUEST ONLY ISSUE
mktg-status::WIP
if all there or mktg-status::blocked
if not all info is thereREQUEST AND PRODUCTION ISSUE
mktg-status::WIP
if all there or mktg-status::blocked
if not all info is there(inside of Inbound Marketing)
PRODUCTION ISSUE
(outside of Inbound Marketing):
Issue Author
mktg-inbound
mktg-status::triage
design
, content marketing
, mktg-website
, or mktg-analytics
IM-Support
(inside of Inbound Marketing):
Assignees of Issues:
MG-Support
Beginning of week:
HANDOFF: This is where the handoff to Inbound Marketing Teams takes place to run their processes
End of week:
In an effort to make async communication and collaboration as effective as possible, below are relevant playlists created by the Inbound Marketing teams. We welcome suggestions for additional playlists and videos that would help your team. Please request in our slack channel
If you know of a brand or digital vendor, whether “an agency of one” (aka freelancer) or agency, please share the contact with your manager for further consideration.
vendor
mktg-inbound
, mktg-status
design
and or mktg-website
vendor
label is being applied to issues we might outsource.Return to the main Marketing Handbook.