Through a social media advocacy program, we are able to provide GitLab team members fresh news and updates about our organization and as well as throughout our industry. By having a tool in place that provides curated content, you'll be able to build your personal brand, become an expert in your topic, and contribute to the growth of GitLab.
Curators are selected intentionally by the Social Media team to drive our advocacy content strategy. You are responsible for curating stories to be shared by GitLab team members by adding content to the Bambu platform. Each piece of content added to Bambu should benefit your team or your topic. Please take the training and complete the issue you are assigned to. This will certify you as a curator in this program.
This training is conducted by a Strategic Services Consultant and provides a demonstration to help you navigate the platform, and understand the role of a curator. In this training, you will see the platform from a "reader" perspective, and curator's. This will help you learn the Bambu lifecycle. You will then learn how to set up a profile, connect your social media accounts, upload content to the platform, and view metrics.
Following the training, the social media team hosted an AMA so that curators could ask any remaining questions on the platform or the program. Questions and suggestions can still be submitted to the #social-advocacy-curators Slack channel. This channel will also help you stay in touch with the curator program and the latest news. This channel is for team members who are identified as content curators only.
|TBD||Awards and contributed articles|
|Jessica Reeder||All Remote|
|Kira Aubrey||Field Marketing / PubSec|
|TBD||Blogs (may cross into other topics as needed)|
|Suri Patel||GitOps, Brand & Values|
|Fiona O'Keefe||Customer Reference|
|Jennifer Parker||Customer Reference|
|Simon Lang||Internal Communications, Internal Stories|
|TBD||Talent Brand, Job postings|
|Wil Spillane||Admin/Manager, Brand & Values, News/Press|
When drafting social posts for team members to share, curators should be sure to answer these questions:
When you add content into Bambu, consider the following:
Private videos, must be logged into the GitLab Unfiltered YouTube channel to view
Topics enable users in all roles to follow and unfollow collections of Stories grouped by an Admin. Admins can manage Topics inside the Topics tab in Company Settings.
Spotlightas the required topics that all team members will follow. This helps us to extend awareness of specific content we believe everyone should see and share.
Tags operate as a reporting mechanism for GitLab. Tags help organize content and allow us to report on similar content in buckets. Tags in Bambu mirror tags in Sprout Social that the social team manages.
Some of these tags are as follows. More tags can be added as we see the need to report against other specifics.
** Tags can and should be combined.** Examples:
Link - 3rd Party,
Link - Owned, and
@. If you want to mention a handle first, add a
., so it would appear as
.@GitLab. Without the period, Twitter will believe this is a response and not a broadcast, so the tweet will not appear on people's walls, dramatically reducing reach and making the post ineffective.
Company x is #MovingToGitLab. This won't work if we're referencing a move from the past. Where we'd say,
Company x migrated to GitLab and here's what they learned. #MovingToGitLab
note: Consider sharing on social, please share on your channels, etc.
Managers in Bambu are able to add content freely without the social team's involvement. This requires strict adherance to the training and the details on this page. You want to make sure that all content is the best version to share and is ready when linked. Please always:
Here's a copy suggestion when sharing in Slack.
We're promoting [this content] and would appreciate you sharing it on your social media! Check out the story in Bambu here and [post or schedule to post on social today].
(make the "post…today a link to the direct URL of the Bambu story).
Here's how to share the Bambu story link in Slack. (You'll need to be logged into GitLab Unfiltered YouTube)