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- Marketing Operations
Welcome to the Marketing Operations Handbook.
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Our current marketing tech stack consists of the following tools:
- Marketing Automation tool used to communicate and manage customers and prospects
- Google Analytics
- Web analytics tool used to measure campaign and website performance.
- Google Tag Manager
- Open source web analytics platform used to measure web performance
- CRM used to manage all customer and prospect data. Used for campaign reporting.
Marketo Training Videos
Here are links to the recordings of Marketo trainings that we've done: