Marketing OPS How-To

On This Page

Webcast & Event Setup

When creating an event (live or online), webcast, or gated content its important to integrate the campaign across the three main platforms used - Unbounce (landing page), Marketo (Marketing Automation) and Salesforce (CRM). This provides transparency about the event to anyone with access to Salesforce, namely the Sales and Marketing teams.

Instructions to create an event from scratch or clone an existing event.