The Marketing Operations team provides the Integrated Marketing team with advice around execution strategy and systems set-up. In addition, this function currently supports the Field Marketing and Events teams by creating email marketing and landing page set-up, as well as other tasks in Marketo.
Marketo campaign/program creation and support is a function of Marketing Operations, so follow the same guidelines to request assistance. Be sure to add the ~MktgOps-Support
label to the issue.
Field Marketing issue templates (used by both Field Marketing and Corporate Events) for landing page and email requests have been updated with the appropriate labels to route to Marketing Ops.
Additional labels that can be used on issues to track the status of the issue can be found in on the Marketing Operations page.
Name | Title | Details |
---|---|---|
Bryce Weatherford | Marketing Operations Associate Manager | Process questions, primary execution |
Jenny Tiemann | Senior Marketing Operations Manager | Issue triage, process questions, Back-up execution |
In an effort to avoid manually adding the issues we are working on, Field Marketing will be utilizing labels and boards to manage the work we are working on with MktgOps. All commentary should be done via comments directly within the GitLab issues.
Please note there is a 5 business day SLA with MktgOps, so please plan ahead accordingly. The SLA begins on the day after the issue is put into ~MktgOps::00: Triage
. For example, if the issue goes to triage on Tuesday, day 1 is Wednesday, day 5 is the following Tuesday. Day 5 is the earliest deployment/live date available. Please allow for US holidays and Family & Friends days as well. Using the same example, if day 4 is a US holiday, this will push day 5 to Wednesday.
Please note there is a 24 hour SLA for your FM triage manager to review and triage your asset copy/issues. Please allow time for your triage manager and MktgOps (see SLA above) to provide support and plan your copy due dates and send dates accordingly.
~MktgOps::07: Blocked
and the ~MktgOps-Support
labels will automatically be associated with the issues. This allows for the issues to be opened in advance and to be available while copy is being finalized.~MktgOps::07: Blocked
to ~MktgOps::Events/FM Copy Review
.
~MktgOps::00: Triage
.
~MktgOps::07: Blocked
and will also comment to the requesting team member what is missing. Once the team member addresses the missing pieces, they then add the ~MktgOps::00: Triage
label again to start the review process over.~MktgOps::05: Business Owner Review
.~MktgOps::06: Ready to Deploy
.~MktgOps::08: Completed
and closes out the issue.Unless otherwise stated, only ONE of the people listed as "Reviewer/Approver" and a Lifecycle Marketing Manager need to approve in order for the email to be set.
As stated in "responsibilities of email requesters" section above, the reviewer is responsible for final QA of all copy, grammar, readability, LINKS, tracking, and formatting.
Detailed email QA instructions can be found on the email and nurture handbook page. This checklist should be followed for each email being QAed.
Note that if questions arise, ask in the #mktgops
Slack channel.
If the Field Marketer/Event Manager does not provide a specific time, then emails will send at the following times:
Should a requested send time be missed, MktgOps can schedule the email within 8 hours of the original ask, or the following day if other email sends will reduce the list size of the email. If the send time must go beyond 24 hours of the original send time, MktgOps will discuss options with the FMM in the issue.
B - Advanced modular template - light mode
template (aka Advanced Webcast Template). The variables to edit are bgcolor=#xxxxxx
and border-bottom: 4px solid #xxxxxx
<tr class="mktoModule" id="bgImagewText4990312b-fd20-449c-a184-d0500cdcc1aa" mktoname="Background Image with CTA">
<td background="${heroBackgroundImage}" bgcolor="#171321" valign="middle" style="max-width: 600px; width: 100%; text-align: center; height: 200px; background-repeat:no-repeat ;background-position: 100% !important; background-size: cover !important; border-bottom: 4px solid #171321;" width="100%" height="auto">
- After saving the edits in the code, you can then click on the existing header, and the Variable sidebar will appear. Add the new transparent image to the Hero Background Image
section, and confirm the link and button Copy
- All emails using specialized images must be sent to Litmus for previewing various clients. Refer to the Litmus page for details on what to check./
at the end of the page URL before the ?
. This will likely cause the page to redirect. (Correct example: https://page.gitlab.com/webcast-example?{{my.utm}})./
at the end of the page URL before the ?
. Omitting the /
can cause the form not to display on the page. (Correct example: https://about.gitlab.com/webcast-example/?{{my.utm}}).