At GitLab, we know how important it is to leverage the right Marketing technologies and tools to support marketing campaigns and generate sales opportunities. The tools can only do so much, it's up to the Marketing Operations and team to drive the strategic direction and adoption to maximize the results and impact.
To do so, we need to embrace continuous learning to stay on top of industry trends and best practices. This handbook page updated quarterly will be your main source of resources for all things Marketing Operations.
Defined by Gartner, "Marketing Operations is the function of overseeing an organization's marketing program, campaign planning and annual strategic planning activities. Other responsibilities include technology and performance measurement and reporting and data analytics."
Last updated: July 2023