Litmus

1. You are here:
2. Handbook
3. Marketing
4. Marketing Operations
5. Litmus

Maintained by:

On this page

• Uses
• Litmus Analytics

Uses

Litmus is email marketing software used primarily by marketing campaign managers to build, test, and optimize our email marketing programs.

Litmus Analytics

In order to avoid collecting PII data while using Litmus Analytics, please follow the instructions below to add the tracking script to your email in Marketo:

1. Select Other as your ESP.
2. For the merge tag field, use {{lead.Id}}.