Litmus

1. You are here:
2. Handbook
3. Marketing
4. Marketing Operations
5. Litmus

On this page

• Uses
• Access
• Roles
• Litmus Analytics

Uses

Litmus is email marketing software used primarily by marketing campaign managers to build, test, and optimize our email marketing programs.

Access

Access is limited based on the current pricing plan. Only 3 Admin and Full users provisioned to the account at a time. Read-Only users are unlimited.

Roles

1. Admin: Full access to all Litmus features, including billing and users.
2. Full: Full access to all Litmus features, but cannot manage billing or users.
3. Read-Only: Read-only access to all features.

Litmus Analytics

In order to avoid collecting PII data while using Litmus Analytics, please follow the instructions below to add the tracking script to your email in Marketo:

1. Select Other as your ESP.
2. For the merge tag field, use {{lead.Id}}.