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Marketo

Tools Uses

Forms

Nearly all the forms on our website (about.gitlab.com) are Marketo embedded forms. Marketing Operations is responsible for maintaining existing forms and creating any new forms.

All forms should follow these guidelines:

Scoring Workflows

Visited Booth - Field / Conference / Virtual Sponsorship

This smart campaign is only triggered when the Program Status of ANY program is changed IN MARKETO to:

When the workflow runs it adds 30 points to the Person Score. A person record can flow through this smart campaign workflow every time it is triggered.

Follow Up Requested - Field / Owned / Conference / Speaking Session / Virtual Sponsorship

This smart campaign is only triggered when the Program Status of ANY program is changed IN MARKETO to:

When the workflow runs it adds 40 points to the Person Score. A person record can flow through this smart campaign workflow every time it is triggered.

Geographic DMA List

The Geographic DMA (direct marketing area) were built for the Field Marketing and Marketing Program team to target & sends emails/invitations related to Field &/or Corporate marketing events. The MktgOps team is responsible for creating & maintaining these lists.

If a new DMA list is needed, please open an issue in the Marketing Operations project & utilize the DMA_request issue template.

AMER

East
West

APAC

EMEA