Nearly all the forms on our website (about.gitlab.com) are Marketo embedded forms. Marketing Operations is responsible for maintaining existing forms and creating any new forms.
All forms should follow these guidelines:
Field labels are always ALL CAPS
Label width = 150 / Field width = 300
Fields should be stacked in a vertical line
State/Province only visible when Country = United States or Canada; the visibility rule dynamically displays Province when Canada selected or State when United States selected
Generally City is only visible when Country = Ukraine
Forms should all contain a checkbox for the acceptance of the privacy policy
When Country = Ukraine there is an additional checkbox for the submitter to confirm they do not belong to the Crimean region of the Ukraine
Scoring Workflows
Visited Booth - Field / Conference / Virtual Sponsorship
This smart campaign is only triggered when the Program Status of ANY program is changed IN MARKETO to:
Virtual Sponsorship > Visited Booth
Field Event > Visited Booth
Conference > Visited Booth
When the workflow runs it adds 30 points to the Person Score. A person record can flow through this smart campaign workflow every time it is triggered.
Follow Up Requested - Field / Owned / Conference / Speaking Session / Virtual Sponsorship
This smart campaign is only triggered when the Program Status of ANY program is changed IN MARKETO to:
Virtual Sponsorship > Follow Up Requested
Speaking Session > Follow Up Requested
Owned Event > Follow Up Requested
Field Event > Follow Up Requested
Conference > Follow Up Requested
When the workflow runs it adds 40 points to the Person Score. A person record can flow through this smart campaign workflow every time it is triggered.
Geographic DMA List
The Geographic DMA (direct marketing area) were built for the Field Marketing and Marketing Program team to target & sends emails/invitations related to Field &/or Corporate marketing events.
The MktgOps team is responsible for creating & maintaining these lists.
If a new DMA list is needed, please open an issue in the Marketing Operations project & utilize the DMA_request issue template.
