Marketo Tech Stack Guide

Note: Refer to the Tech Stack Index to browse Apps and Tech Stack Applications to manage Apps.

Description: Marketo is our marketing automation platform managed by our Marketing Operations team. Anyone who signs up for a trial, requests contact from GitLab, attends a webinar or trade show, or engages in any other marketing activity, will end up in Marketo. These prospects will receive scores based on their level of engagement and these scores will be used by the Business Developement Representatives and Account Executives to prioritize which prospects to follow up with. Marketo is also our primary tool for delivering marketing communication to prospects and customers.
Provisioner: @bweatherford
Deprovisioner: @bweatherford
Okta Enabled:
Critical Systems Tier: Tier 2 Business Critical

To see the different systems that are connected to Marketo, please visit the Marketo System Infrastructure Mapping Mural.

Marketo is a flat database that utilizes Email Address as the unique ID. The Person Object is the main object.

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