Content Library

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Maintained by:

On this page

• Content Library
  • Before uploading content
  • How to upload content
  • After adding the asset to the library
  • Replacing or updating the verson of an asset after initial upload
  • Bulk upload
  • Analyst reports
  • Vimeo links
• Removing an asset from the library
  • Asset thumbnails
    • Adding a thumbnail for an existing asset in the content library
    • Adding a thumbnail for newly uploaded content
• Content types
• Content topics
• Industry Verticals
• Blocked Content from Third Party Web Pages
• Content Expiration Policy

Content Library

The content library is where all your uploaded assets are stored and tagged in PathFactory.

Before uploading content

1. Use the search to determine if it’s already been added. Be thorough, as the asset could also have a different URL. If you try to add a file or URL that's already in the library, the system will tell you it already exists.
2. Ensure you have the most valuable version of the asset (blog post vs. case study or PDF).
3. Ensure you have the most recent version of the asset.
4. Follow the blog style guide.

How to upload content

1. Click Add Content in the top right of the content library.
2. Choose how you will upload the asset (Website URL, file upload, or CSV).
   • For a Website URL, copy/paste the URL. For multiple URLs, paste one per line.
   • For a file upload, select this option and either drag and drop the file onto the file upload window or select it from your computer. Files can be up to 100MB.
   • Follow the bulk upload instructions to upload multiple assets to the content library via CSV.
3. Enter the title of the asset under Public Configurations. Ensure that the title is free of SEO meta information such as | GitLab.
4. Provide a clear and concise description of the content if one does not exist.
5. Select the content type from the dropdown.
6. Leave the engagement score at a default of 20 seconds with a score of 1.
7. Copy and paste the public title into the internal title field.
8. Funnel stage and estimated cost is set automatically based on the content type you chose earlier. Please leave these auto-generated tags as is and do not force change.
9. Set the language of the asset.
10. Select the Business Unit of the asset based on use and sales region.
11. Set the expiry date of the asset if one exists.
12. Leave External ID blank.
13. Select the content topics on the right-hand side that categorize the asset. Follow the content tag map below when tagging content with topics.

After adding the asset to the library

1. Select the asset you just added to the library. A preview of the content will appear on the right-hand side of the content library. Scroll down the window pane under source URL and locate Custom URL slug.
2. Update the custom URL slug to be descriptive of the content with no stop words (and, the, etc.).
   1. Please Note: DO NOT change a custom URL slug that is part of a [LIVE] content track. You can see whether an asset is part of a live content track by clicking on it in the content library and scrolling to the bottom of the preview pane. This action can affect any links to this item that have been previously shared.
   2. If a URL slug needs to be modified, please open an issue in the marketing operations project.
3. We force https:// to content tracks by default. As a result, all assets must use https:// in the link to work in the content track properly. If you upload content that is not secure, it will not show a lock icon next to the URL and it will not work in a secure content track. Please manually add https:// if it is not already there.

Replacing or updating the verson of an asset after initial upload

If you need to replace an asset source but keep the same link, you can do so from the content library.

• Select the asset from the content library
• On the right side, in the preview panel, scroll until you see Source URL
• When you hover over Source URL a pencil appears to the right
• Click the pencil/edit icon
• In the popup that appears, choose File Upload or Website URL as relevant
• Choose the updated version from your computer (or paste the new URL in)
• Click upload
• QA that the new version appears in "Preview" mode
• If used in a track, QA that the correct version appears in the track preview

Bulk upload

You can bulk upload multiple new assets to the content library via a CSV file.

1. Download this CSV template. This CSV file has the exact format as the CSV bulk upload template.
2. Provide all the information in the template for your new assets and save as a CSV.
3. Follow the standard procedure for uploading content and select CSV upload.
4. Upload your file and select the checkbox Overwrite all duplicate content assets.
5. Select the Upload File button.

Analyst reports

Expiry dates will not automatically deactive content after expiration. You must manually deactivate the content if it’s past the expiry date. To expire an analyst report from PathFactory, open an issue in the digital marketing programs project using the Gated-Content-Expiration-Analysts-MPM issue template.

Vimeo links

To upload a Vimeo video to PathFactory, you must first upload your video to Vimeo. Once your video is uploaded to Vimeo, follow these steps to add to PathFactory:

1. Navigate to the Settings of your video in Vimeo.
2. Under General > Privacy, select Hide this video from vimeo.com. Note: Other privacy settings will not allow the video to be embedded in a content track.
3. Under Where can this be embedded? select Specific domains and enter https://learn.gitlab.com.
4. Click on the plus sign and you'll see the subdomain added to under the field.
5. Click save, and you'll notice Vimeo now indicates the video is private (in the top right corner).
6. Click on Embed in the left sidebar.
7. Click on the Embed Code Button in the top right corner.
8. Copy the player URL from within the Embed Code modal window.
9. Add this URL to the content library, and configure as usual.

Example embed code with Vimeo player URL:

<iframe src="https://player.vimeo.com/video/514439220" width="640" height="360" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>

The Vimeo player URL is the https://player.vimeo.com/video/514439220 link within the embed code. This is the link used to upload to PathFactory.

When the asset is added to a content track, you'll have a working, embedded, private Vimeo video.

Removing an asset from the library

Important: Do not remove an asset from the content library without first checking which content tracks it is in and following the procedure below. Certain assets within content tracks may be directly tied to an integrated campaign, digital advertising, or other live campaign. If you remove the asset from the library, it consequently removes it from whatever content tracks it is in, thus breaking the campaign setup and tracking.

1. Select the asset from the content libarary. A preview pane will pop-up on the right side.
2. Scroll to the bottom of the preview pane to view which content tracks the asset is in.
3. Collaborate with the Author of the respective tracks the asset resides in to ensure it is not linked within an ad, email, etc.
4. After confirming the asset is not directly linked in any external channel, remove the asset first from each content track, and then from the content library.
5. Post this change in the PathFactory changelog.

Asset thumbnails

For assets that don't pull in a relevant thumbnail image, you can choose to upload a thumbnail image that closely matches the topic of the asset. The design team has made topical thumbnail images available for upload to PathFactory. The thumbnail images are available in either an orange or dark purple background for the following topics:

• Agile
• CI/CD
• Cloud Native
• DevOps
• Git
• IT Management
• Microservices
• Open Source
• Security
• Single app
• Digital transformation
• VSM
• Workflow

To use a thumbnail image, visit the web design repository where they are stored, choose the png folder, choose your preferred background color, then select the .png that most closely matches the topic of the asset in PathFactory you're uploading the image to. Use the list of topics above to determine the best topic fit.

Adding a thumbnail for an existing asset in the content library

1. Select your asset from the content library.
2. When the preview pane appears on the right, hover over the image and click the edit icon.
3. Under the thumbnail images tab, click to upload the thumbnail image you just downloaded. All images are already properly sized for PathFactory.

Adding a thumbnail for newly uploaded content

1. Follow the regular process for uploading new content to the library.
2. Directly under Public Configurations, you'll find the thumbnail for the asset. Hover over the image and click the edit icon.
3. Under the thumbnail images tab, click to upload the thumbnail image you just downloaded. All images are already properly sized for PathFactory.

Content types

Unsure what content types align with your asset? Use the table below as a guideline to tag content you upload to PathFactory accordingly.

Content topics

Unsure what content topics align with your asset? Use the table below as a guideline to tag content you upload to PathFactory accordingly.

Industry Verticals

Industry verticals are set using a standard list in SFDC per this issue.

1. Aerospace & Defense
2. Agriculture
3. Apparel
4. Automotive
5. Banking
6. Biotechnology
7. Chemicals
8. Communications
9. Construction
10. Consulting
11. Education
12. Electronics
13. Energy
14. Engineering
15. Entertainment
16. Environmental
17. Finance
18. Food & Beverage
19. Government
20. Healthcare
21. Hospitality
22. Insurance
23. Local
24. Machinery
25. Manufacturing
26. Media
27. Not For Profit
28. Other
29. Recreation
30. Retail
31. Shipping
32. State
33. Technology
34. Telecommunications
35. Transportation
36. Utilities

Blocked Content from Third Party Web Pages

If you try to upload a web page from a domain that you do not own and that web page has not whitelisted your PathFactory track URLs, you will be served an error message telling you that you cannot upload this content to the Content Library.

Because you do not own this web page, your options are limited. You will be unable to add these third party web pages to the Content Library. You can use this content in an End Promoter in a content track if the following is true:

1. You are building your Content Track in Target (this is not currently supported in Recommend)
2. You are using the Flow or Signpost Promoter (this is not currently supported for other Target promoter types)

What you can do:

When you enable the End Promoter, add the destination URL of the blocked content. When a visitor reaches the end of the Content Track, they will be prompted with your call to action End Promoter. If the visitor clicks on this promoter, the destination URL (of the blocked content) will open in a new tab.

More on iFrame blocking can be found here.

Content Expiration Policy

Two years from the day it was uploaded. Please review any assets in the library older than two years and consider expiring from the content library.