PathFactory Analytics

All roles and permissions have access to reporting functionality in PathFactory.

PathFactory Analytics

All roles and permissions have access to reporting functionality in PathFactory. Feel free to peruse Path Analytics or view insights in the content library and content tracks. If you would like a scheduled report or have a different PathFactory data request, create an issue in the Marketing Operations project. All of the below links lead to PathFactory’s knowledgebase, The Nook. The Nook requires a separate password from PathFactory but you should use the same email address used to login to PathFactory.

Using Safari

If you are using Safari as your preferred browser, ensure Prevent cross-site tracking is disabled in your privacy settings. Path Analytics uses Looker which requires external cookies. If this option is enabled, you will not be able to view Path Analytics using Safari.

Target Track Analytics

  1. Analytics for a Specific Target Track
  2. Analytics for All Target Tracks

Recommend Track Analytics

  1. Analytics for a Specific Recommend Track
  2. Analytics for All Recommend Tracks

Explore Page Analytics

  1. Explore Page Analytics

ABM Analytics

  1. Understanding Account Based Analytics
  2. Understanding Route Analytics

Website Promoter Analytics

  1. Website Promoter Analytics

Defining Visitor Activities

  1. Understanding Visitor Activities

Path Analytics

  1. Introducing: Path Analytics
  2. Path Analytics: Overview Dashboard
  3. Path Analytics: Visitors
  4. Path Analytics: Accounts
  5. Path Analytics: Content
  6. Path Analytics FAQ
  7. Using and Sharing Path Analytics Reports
  8. Types of Path Analytics Reports
  9. Path Analytics Reports FAQ

Using Account-Based Analytics

  1. Using Account Based Analytics

Google Analytics

PathFactory is integrated with our Google Analytics instance via Google Tag Manager script in PathFactory’s External Code Configuartion menu. The integration sends page view data to Google Analytics after the user consents to cookies.

  1. MOps: GTM head
  2. MOps: GTM bottom
Last modified November 17, 2023: Move marketing-operations files in to place (dacfaf87)
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