Sigstr is a marketing tool used as an advertising channel inside the inbox.
From this tab you can view the account owners and admins, set company signature field defaults, set default UTM paramters, and change the default account time zone.
On this tab, you can define the email recipient domains who will receive any campaign designated as internal. This is currently set as gitlab.com.
To transfer account ownership, the owner must login and navigate to Account Settings > Ownership. From this page, click the Pick New Owner drop down, select the person whom you will be transferring ownership to, then select Transfer.
Change password or view API keys for third-party integrations.
The integration between Sigstr and Salesforce allows marketers to:
Sigstr appends campaign banners to Outreach signatures every 24 hours. If they are changed from Sigstr, campaign banners in Outreach update in real-time. There must be an employee in Sigstr with an email address that matches the user or mailbox in Outreach in order for a campaign banner to be appended.
Each Sigstr campaign banner only points to one link. With PathFactory, we can use one link while providing additional content for the receipient to consume.
You can identify who clicks on your email signature banners and track content consumption using PathFactory. Using these insights you can optimize your email signature campaigns and content tracks, while simultaneously identifying highly engaged prospects.
To take the most advantage of this integration, it's recommended that you pair your Sigstr banner campaign with an equally targeted content track. To request a content track for a Sigstr campaign, please open an issue in the marketing operations project using the pathfactory_request.md template and assign to @sdaily.
Select the type and frequency of system notifications from Sigstr. Daily emails are sent every morning. Weekly emails are sent every Monday morning.
Create an archive of a recipient's data from Sigstr. The archive will be emailed within 1-2 business days.
Request to delete a specific email recipient's data. This will delete the click and views recipient data and records if they are on a list. A confirmation email will be sent within 1-2 business days.
Configure your account to clear out Sigstr's store of recipient data on regular intervals. This will delete the clicks and views of all affected recipients.
Using Verify, you can troubleshoot the timing and personalization of Sigstr campaigns.
Verify.Sender, Recipient, and Date of Send to preview the matching campaign. For Sender, select a group or specific email address. For Recipient, select a recipient list or specific email address. Please note that the Recipient section only pertains to Targeted and Internal Campaigns while the Date of Send only pertains to Scheduled Campaigns.Results section details why the campaign was chosen.The image will be constrained to half the size to ensure high density of pixels. Use the same banner ad size for all campaigns.
.png or .gifContent
Targeted
Before creating a Sigstr campaign, you need to request a Sigstr banner ad from the growth marketing team. All Sigstr banner ads should use the same dimensions (900 wide x 240 pixels tall; 8px radius corners) and be delivered in a .png or .gif format.
Campaigns from the side menu (flag icon).Create Campaign button in the top right.Get Started. You are redirected to edit the campaign details.Clickthrough URL, choose your desired link type (manual clickthrough URL, mailto, or PathFactory experience). Note that you must already have a finalized PathFactory URL before selecting PathFactory Experience.UTM Parameters drop down to add additional parameters for your campaign. If you do not enter additional paramters, the default parameters will be applied: source=email_signature&medium=sigstr&content=employee_email Note that your campaign name became the default parameter for campaign. You also have the option of adding custom UTM parameters if desired. It is highly recommended that you apply UTM parameters to your campaigns to properly report success.Review. You can also select the Next button to accomplish this same action.@sdaily.Schedule pane. You can choose to start the campaign immediately or at a later date/time. You can also set your campaign end date/time or let it run indefinitely.Activate pane below Verify pane. Before you can activate a campaign, you must enter all required campaign attributes (banner ad, clickthrough URL).Activate this Campaign. You can also choose Save Campaign & Exit to save the campaign as a draft and activate at a later date.