Sigstr is a marketing tool used as an advertising channel inside the inbox.
If you would like to update the information in your signature, simply login to Sigstr using your credentials. If you have any difficulty with this method, please post in
#mktgops and we will send you an email to update your information.
From this tab you can view the account owners and admins, set company signature field defaults, set default UTM paramters, and change the default account time zone.
On this tab, you can define the email recipient domains who will receive any campaign designated as internal. This is currently set as
To transfer account ownership, the owner must login and navigate to
Account Settings >
Ownership. From this page, click the
Pick New Owner drop down, select the person whom you will be transferring ownership to, then select
Change password or view API keys for third-party integrations.
The integration between Sigstr and Salesforce allows marketers to:
Sigstr appends campaign banners to Outreach signatures every 24 hours. If they are changed from Sigstr, campaign banners in Outreach update in real-time. There must be an employee in Sigstr with an email address that matches the user or mailbox in Outreach in order for a campaign banner to be appended.
Each Sigstr campaign banner only points to one link. With PathFactory, you can use one link while providing additional content for the receipient to consume.
You can identify who clicks on your email signature banners and track content consumption using PathFactory. Using these insights you can optimize your email signature campaigns and content tracks, while simultaneously identifying highly engaged prospects.
To take the most advantage of this integration, pair your Sigstr banner campaign with an equally targeted content track. This v1 integration allows Sigstr to pass a visitor’s email address to PathFactory whenever someone clicks on a Sigstr banner. This means that anyone entering a content track from a Sigstr banner will be identified in PathFactory analytics. When using this integration and sending an email with a Sigstr banner to one recipient, when that recipient clicks on the banner Sigstr will pass the recipient's email address to PathFactory. This allows PathFactory track the resulting session of the known individual. When there are multiple recipients of a single email Sigstr handles identifying visitors differently depending on the scenario.
Here are three different possible scenarios:
Read more about the partnership between PathFactory and Sigstr here.
The demand generation and account-based marketing teams are primarily responsible for the campaigns that are created and used within Sigstr. In an effort to stay aligned with our go-to-market plan, please work with your approriate campaign manager to request a PathFactory track and/or Sigstr campaign.
Select the type and frequency of system notifications from Sigstr. Daily emails are sent every morning. Weekly emails are sent every Monday morning.
Create an archive of a recipient's data from Sigstr. The archive will be emailed within 1-2 business days.
Request to delete a specific email recipient's data. This will delete the click and views recipient data and records if they are on a list. A confirmation email will be sent within 1-2 business days.
Configure your account to clear out Sigstr's store of recipient data on regular intervals. This will delete the clicks and views of all affected recipients.
Using Verify, you can troubleshoot the timing and personalization of Sigstr campaigns.
Date of Sendto preview the matching campaign. For
Sender, select a group or specific email address. For
Recipient, select a recipient list or specific email address. Please note that the
Recipientsection only pertains to
Internal Campaignswhile the
Date of Sendonly pertains to
Resultssection details why the campaign was chosen.
The image will be constrained to half the size to ensure high density of pixels. Use the same banner ad size for all campaigns.
Campaigns created in Sigstr should align to GTM motions and our current marketing plan. Anything outside of the plan including ad hoc campaigns or activities will need prior approval to ensure there are proper resources to support.
Before creating a Sigstr campaign, you need to request a Sigstr banner ad from the growth marketing team. All Sigstr banner ads should use the same dimensions (900 wide x 240 pixels tall; 8px radius corners) and be delivered in a
Campaignsfrom the side menu (flag icon).
Create Campaignbutton in the top right.
Get Started. You are redirected to edit the campaign details.
Clickthrough URL, choose your desired link type (manual clickthrough URL, mailto, or PathFactory experience). Note that you must already have a finalized PathFactory URL before selecting
UTM Parametersdrop down to add additional parameters for your campaign. If you do not enter additional paramters, the default parameters will be applied:
source=email_signature&medium=sigstr&content=employee_emailNote that your campaign name became the default parameter for campaign. You also have the option of adding custom UTM parameters if desired. It is highly recommended that you apply UTM parameters to your campaigns to properly report success.
Review. You can also select the
Nextbutton to accomplish this same action.
Schedulepane. You can choose to start the campaign immediately or at a later date/time. You can also set your campaign end date/time or let it run indefinitely.
Verifypane. Before you can activate a campaign, you must enter all required campaign attributes (banner ad, clickthrough URL).
Activate this Campaign. You can also choose
Save Campaign & Exitto save the campaign as a draft and activate at a later date.