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User spotlights

TBA: Brief description of what the user spotlights are/purpose thereof.

Email outreach templates

Initial outreach email template

Hi (person or company)!

I work at GitLab, and wanted to reach out because we loved your article about GitLab/see that you're using GitLab for X. Would you be at all interested in doing a video spotlight with us to share your story more broadly? I can connect you with more folks on the content team if you're interested in chatting about it!

Follow-up email template

Hi ,

Great to connect with you!

How this would work is that we would choose a day for the filming and GitLab would send a video producer and a content editor to you for the interview and to capture b-roll. We can send you interview questions ahead of time so you know what to expect and share the final video with you to review before publishing. The final video will be published on the GitLab blog and on social, with your handle and/or personal website.

{If it's the first ask} Are you interested in participating? If yes, I'd like to schedule a quick call with you to chat through some of the logistics (date and filming location) and we can talk through the content we'd like to cover.

{IF they have already agreed} In terms of next steps, I'd like to schedule a quick call with you to chat through some of the logistics (date and filming location) and we can talk through the content we'd like to cover.

Do you have 30 minutes this week or next week to chat?

Interview questions

Pre-interview – general talking points

Standard in-interview questions

Todos to prepare